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Let My People Go Surfing: The Education of a Reluctant Businessman Paperback – September 5, 2006

4.7 out of 5 stars 946 ratings

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Editorial Reviews

Review

No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing. (Dave Foreman, The Rewilding Institute)

Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of Collapse)

About the Author

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.  He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

Product details

  • Paperback : 272 pages
  • ISBN-10 : 9780143037835
  • ISBN-13 : 978-0143037835
  • Item Weight : 1.2 pounds
  • Product Dimensions : 7.46 x 0.47 x 9.06 inches
  • Publisher : Penguin Books; 13511th Edition (September 5, 2006)
  • Reading level : 18 and up
  • Language: : English
  • ASIN : 0143037838
  • Customer Reviews:
    4.7 out of 5 stars 946 ratings
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