- Hardcover: 296 pages
- Publisher: Center Street; 2nd edition (December 5, 2017)
- Language: English
- ISBN-10: 1546083308
- ISBN-13: 978-8925597898
- Product Dimensions: 6.4 x 1 x 9.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 796 customer reviews
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- #40 in Books > Politics & Social Sciences > Politics & Government > Elections & Political Process > Elections
- #72 in Books > Politics & Social Sciences > Politics & Government > United States > National
- #73 in Books > Politics & Social Sciences > Politics & Government > United States > Executive Branch
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Let Trump Be Trump: The Inside Story of His Rise to the Presidency Hardcover – December 5, 2017
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"Bossie and Lewandowski pull back the curtain on the 2016 campaign-a wild, fun, and historic ride."―Laura Ingraham
"These guys were in the room for the wildest presidential campaign in recent history. The stories are all here. Very entertaining and informative."―Mark Levin
"Hillary, do you want to know what really happened? Read this book! Corey Lewandowski and Dave Bossie take you deep inside the phenomenal Trump campaign. Let Trump Be Trump is written with true insight and understanding of America's greatest presidential candidate, and once you begin this story, I promise you will not put it down until you finish."―Sean Hannity
"Key leaders of the growing conservative movement, Corey Lewandowski and Dave Bossie helped make Trump president and tell Trump's winning story like no one else has-from the inside."―Newt Gingrich, Former Speaker of the House
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The campaign began with a skeleton team which featured mostly political neophytes. While the establishment Republicans, Democrats, and media all dismissed the campaign, Lewandowski explains that "they never saw us coming." Trump appealed to the masses because he is a "blue-collar billionaire." His preference for Big-Macs, milkshakes, and Elton John certifies that.
Early on it became evident that Trump does not back down. When the McCain incident blew up the media pronounced the campaign dead but Trump did not back down and his popularity grew. This routine was repeated countless times as the media kept creating new crises. Trump ended up winning the GOP nomination with the most primary and caucus votes of any Republican in history. All of this was done on a shoestring budget.
Once the campaign for the general election began one of the most important things was how the candidates made the public feel. Trump was visceral in making people feel good about being in a country that wanted to be great again. Meanwhile Hillary was not only cold and calculating but constantly pushed the negative emotions of outrage and victimization.
Trump created memorable terms such as "build the wall" and "drain the swamp" as well as his official slogan "Make America Great Again." Hillary's main contribution was the term "deplorables" which Trump supporters were happy to adopt. Trump ran a dynamic campaign and had no problem making personnel changes. He had three campaign managers: Lewandowski for the primaries, Manafort for the convention, and Conway for the general election.
The biggest climax came one month before the election when the media in a last-ditch effort to stop Trump issued the biggest October surprise in American history with the Access Hollywood tape. This was also two days before the second presidential debate in Saint Louis. Establishment Republicans like Paul Ryan ran for the exits but Trump responded by bringing three of Bill's sexual victims to the debate. The media pronounced that Trump's campaign was in a "death spiral" but the debate ended up being a draw and he won the election.