- File Size: 1629 KB
- Print Length: 162 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Patrick Brewster Press; 1 edition (September 20, 2015)
- Publication Date: September 20, 2015
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B015NH5DEW
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,012,477 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Lethal Generosity: Contextual Technology and the Competitive Edge Kindle Edition
|Length: 162 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top Customer Reviews
With some three billion new capitalists willing to do a lot more for less, every single business is in a battle to stay alive. Friends or foes? Shel guides the reader through dozens of case studies, from mammoth companies to tiny startups, for examples on how to best understand and approach this new world order. Each case study is presented with a deft touch that kept me turning page after page.
Is there anything the book left out? Yes, after reading the book I felt Shel could have done far more to address privacy. Shel could have supplied much more context before the issue comes back to bite the public on its collective buttocks. But that's a minor quibble.
I received a review copy of "Lethal Generosity" and made a few comments on earlier drafts. But having spent some twenty years at the intersection of technology and retail, "Lethal Generosity" is the book I will be passing on for anyone who needs to make sense of this fast-moving space.
Lethal Generosity is the sequel to Age of Context, a book Shel Israel wrote with Robert Scoble in 2013.
Lethal Generosity wonderfully explains how being generous with customers–and sometimes even competitors–is the winning strategy today.
Customers are gaining control over brands as the interplay of technology and social change is causing companies to lose control over it. Business that adapt to this power shift are going to beat their competition hands down. Lethal Generosity dwells on this power shift.
Customers today are fierce brand advocates, who use social networks to persuade others to try products and services, and reduce marketing costs. This minimizes your competitors’ opportunity to even be considered by your customers.
Lethal Generosity warns how traditional marketing, even in digital form, often damages the brand trust it attempts to establish. Today trust itself is less relevant than it once was, and customer experience has become most important. So it is time brand strategists stop telling people what they should want, and let people tell brands what they want. The new way works better, cuts cost for brands, and reduces intrusion and noise for customers and prospects.
Lethal Generosity is crammed with useful nonfiction anecdotes about companies using contextual technologies in ways that acquire customers and keep them so loyal that their competitors don’t have a chance to hijack them.
Peer influence over brands is no longer a disruptive force: It is a marketplace fact. This does not mean that outbound brand efforts have been rendered impotent; it does, however, argue the case that the balance of power has shifted to the customer and smart business thinkers will need to adjust to this inevitable trend.
Lethal Generosity is not just about technology; it is about how that technology intertwines with the other forces in play.
So stop worrying of being contextually tracked and order a copy now!
Perhaps because I breathe this stuff I take it as a given that great customer experiences can make or break a brand, as ably and astutely chronicled in Shel's latest handiwork. Lethal Generosity in my estimation should be read by the hordes of marketers and C Suite occupants who have yet to learn the hard lessons of building trust with consumers. And the lessons are not new. But what Shel so smartly discusses is that success is won in the marketplace by using the appropriate technology and time tested humanity to make customers feel appreciated, listened to, doted on and important. It is not rocket science. But if you don't read this telling tome be prepared to get blasted to smithereens by your competition who have heeded and seeded Lethal Generosity into their cultures.
Most Recent Customer Reviews
The book is unique and interesting. You'll WILL learn a lot!
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