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Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause Hardcover – April 1, 2013
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From the Inside Flap
When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a non-profit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal explains the intuitive process that identifies how and why a deal will appeal, and then demonstrates in detail how to present your deal in a compelling way.
We make our decisions based on the manner in which information is presented to us, and what we believe will be the best deal. Let's Close a Deal shows you how to present information so persuasively that it increases the likelihood of getting a "yes." It shares why the sales process is not about coercion; it's about compassion. When you understand that the closing part of a negotiation should honor everyone involved instead of taking advantage of them, then you'll begin to close deals with major corporations, organizations, or individuals who can propel your business to the next level.
Master the dozens of details that go into the process of the pitch. Let's Close a Deal takes you step-by-step through preparing, presenting, revisiting, and following up a deal, explaining how to:
- Establish "Niche Notoriety" and build a top-of-mind awareness with your target audience
- "Perk-O-Late" a deal by identifying the surprise bonuses that will make or break a deal's success
- Re-treat, Re-evaluate, and Re-approach if you are turned down
- Look for business in all the "wrong" places
- Rescue a deal when it goes south with quick-on-your-feet recoveries
- And much more!
Increase your business's chance for success by improving your ability to secure profitable partnerships. Let's Close a Deal shows you how.
From the Back Cover
Praise for Let's Close a Deal
"Christine shows you how to close deals faster, make more money, and have a good time doing it. I love her wonderful personal stories and easy-to-use examples. Let's Close a Deal is a book you must have in your sales library."
Jeffrey J. Fox, author of How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times
"Let's Close a Deal is a clear pathway to more sales and longer, more trusting relationships. Christine Clifford's stories, insights, and ideas, gleaned from her highly successful career, are the tools for soaring to new heights of success."
David McNally, author of Even Eagles Need a Push, and coauthor of Be Your Own Brand
"As a former Yahoo! executive, I've spent my career helping other companies and individuals explore new opportunities and develop innovative ways to drive growth and maximize revenue. In this one book, Christine Clifford has demonstrated unique ways to accomplish that with refreshing and actionable steps that anyone can take to start making money today. A truly remarkable book."
Tim Sanders, author of Today We Are Rich: Harnessing the Power of Total Confidence and Love Is the Killer App
"Christine's book, Let's Close a Deal, is a no-nonsense, practical, easy-read guide for entrepreneurs and all business men and women at all stages of their careers. Her real-life examples show that Christine walks the walk not just talks the talk."
Steven Schussler, founder of Rainforest Cafe, CEO of Schussler Creative, Inc.; author of It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring
"Christine Clifford's creative approach to deal making is guaranteed to expand your concept of what's possible. She shows you how to create new opportunities out of thin airand then close them!"
Jill Konrath, author of SNAP Selling and Selling to Big Companies
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I'm a Resl Estate Agent and at the beginning I didn't know how to adapt what I was reading to my needs, once we read the book, we learn bow to see the big picture.