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Let's Get Visible: How To Get Noticed And Sell More Books (Let's Get Publishing) (Volume 2) Paperback – May 30, 2013
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"Gaughran distills complex subject matter and explains it in a way that anybody can easily understand, and takes the guesswork out of promotion at Amazon.."--David Wright, bestselling author of Yesterday's Gone.
"If you are a self-publisher looking to improve your ability to get eyeballs on your books, I can't recommend this title highly enough. The book contains many ideas I've used successfully and several I'm now excited to try."--Cidney Swanson, bestselling author of Saving Mars.
"Let's Get Visible offers a precise understanding of Amazon's systems and a real strategy authors can use to improve performance. An invaluable resource."--Jason Letts, bestselling author of Inevitable.
About the Author
David is Irish and lives in Dublin, where it rains every day and conversation is a sport. He is the author of the historical adventures Liberty Boy, Mercenary & A Storm Hits Valparaiso, and has helped thousands of authors to self-publish their work via his workshops, blog, and two popular writers' books: Let's Get Digital & Let's Get Visible. He has been featured in the Telegraph, the Irish Times, the Guardian, the Irish Examiner, the Sunday Times, Huffington Post, Business Insider, Forbes, Mashable, New York Observer, Newsweek Polska, il Giornale, The Star Malaysia, and, most pleasingly, the Journal for Maritime Research. He also likes Wings and isn't afraid to say so. Visit DavidGaughran.com to sign up to his mailing list.
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Top customer reviews
I'm reading on an ipad so a lot fo the links did not work - something else the author could update. Using a smart url will ensure the links work on all devices.
I hope the author updates the book as it is cler he has a lot of skin in the game.
In my opinion, most of the book explores the common pitfalls of various book marketting strategies. Having been to several conferences for writers, I knew about 100% of what's in the book. There is no magic bullet. Perhaps, one single thing that will definitely help you to succeed in a commercial sense is publishing at least 2-3 books a year. A huge backlist is the best advertising, of course, provided that you have nice reviews and book quality. All the ways of dealing with Amazon algorithms that Gaughran discusses is a requirement now, but there is no exclusivity about it. As thousands of indie writers are aware of these strategies now, it makes it very hard for you to compete with your colleagues for readers' attention. Especiallly if you are not prolific and happen to write literary fiction.
Overall, this book is great for newcoming writers who need to do all the things mentioned in the book to ensure they cover the basics of discoverability.
The rest is experimentation.
I use the word "meticulously" in both a positive and negative way. On the plus side, Gaughran's guide is comprehensive in explaining all the details about how ebooks are discovered by online customers, especially Amazon customers. Citing examples and drawing data from successful indie authors, he provides a lucid, exceptionally valuable presentation of how Amazon's mysterious "bestselling" and "popularity" book ranking algorithms function, and how they may best be exploited.
On the negative side, I felt at times that he was meticulous to a fault. I sense a fair amount of repetition or belaboring of certain points, and also an awful lot of unnecessary foreshadowing, of the "I'll discuss this point further in chapter X" and "as you'll see in the next section" sort of thing. Such distracting stylistic quirks were the only things that prevented me from giving his book a full five-star rave.
This is an excellent guide for authors seeking to enhance their books "visibility" and "discoverability." Many writers will find it indispensable. It is a fine follow-on to his earlier book, "Let's Get Digital," which is probably THE best introduction to all aspects of the new world of independent e-publishing. I highly recommend both books to all authors, whether aspiring, indie, or traditionally published.
If you are a believer in the self-publishing road, that's the book for you! Actually, even as a non-believer I have found it useful and I shall certainly apply some of his advice...He really clarifies how to move to obtain the greatest possible visibility in a game that I consider highly stacked against self-published authors and as he makes exceedingly clear, a game that can only be usefully played on Amazon. When it comes to other e-platforms (or the printed book world) there is practically no strategy that will permit you to achieve the kind of success you can get in the Kindle Store.