- Series: Interactive Technologies
- Paperback: 368 pages
- Publisher: Morgan Kaufmann; 2 edition (August 28, 2012)
- Language: English
- ISBN-10: 0123859301
- ISBN-13: 978-0123859303
- Product Dimensions: 7.5 x 0.9 x 9.2 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
- Average Customer Review: 137 customer reviews
- Amazon Best Sellers Rank: #66,059 in Books (See Top 100 in Books)
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Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies) 2nd Edition
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"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." --e.learning age, Nov 2014
About the Author
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites.
A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work.
Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites.
Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability:
* A Practical Guide to Usability Testing (with Joseph Dumas)
* User and Task Analysis for Interface Design (with JoAnn Hackos)
She is also the author of the section on writing on www.usability.gov.
Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society.
Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.
Top customer reviews
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Letting go of the words is a very practical, easy to read book. In our organization it is the foundation of the best practice guidelines for writing for the web.
Once you have read Ginny's book you will be eager to put her suggestions into practice. And, that's when the creative block sets in. You can easily fix the glaring errors on your own website and this is a great place to start. But to create truly remarkable content go and get yourself Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media). This book will make you think about what you are writing or have written.
With 'Inbound Marketing' in hand your content style will change for the better and by applying Ginny's principles you will have an amazing site.
For me, much of this new style of electronic marketing has come together with the books I mentioned. But when you add another thought provoking book like Presentation Zen: Simple Ideas on Presentation Design and Delivery, not only will your presentations take a new twist, but when you extend the principles of imagery to your website, the images you select will truly enhance the written content.
At our next conference, our presenters will present using the Zen techniques and no longer be giving out handouts, instead content will be written as blogs on our website for all to share and easily access. These books nurture creative thinking and pragmatic solutions!
The author (Ginny Redish) got her doctorate at Harvard, wrote stuff for the US government/large corporations/non-profits, and has trained writers all around the world. The lady knows what she's talking about.
Letting Go of the Words provides all the "need-to-knows" in the areas of content, people, home pages, pathway pages, focusing on essential messages, designing web pages for easy use, writing quality sentences, using lists and tables, headings, illustrations, and writing meaningful links.
At the end of each chapter, Redish gives you a bullet point breakdown of the key messages from that chapter. It's a lazy person's dream come true.
It's expensive, but worth it --
As I write this, this book boasts a $26 price tag.
Over the course of your career as a web professional, this book will provide thousands upon thousands of dollars worth of value IF you put it into practice.
You'll always want it again later --
This is the type of book you refer back to again and again and again.
Because it's the best stuff out there, expensive but worth it, and you'll always want it again later...Letting Go of the Words is like the filet mignon of how to write for the web.
Redish writes about the difference between the three major types of pages and what should be on them (and what shouldn't).
1. Home pages
2. Pathway pages
3. Information pages
She also gives useful advice on
* Focusing on your essential message
* Making your design easy to use
* Using lists and tables
* Using headings and illustrations effectively
* Writing links that get clicked, and perhaps most importantly,
* Fitting this all into a process that allows you to set expectations and meet deadlines.
Anyone involved with building websites (or writing blogs) can find value in this book. I learned a lot from it, and I think you would, too. I strongly recommend it.
Most recent customer reviews
The layout of the book is awful.