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The Levitan Pitch. Buy This Book. Win More Pitches. Paperback – August 28, 2014
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About the Author
Peter Levitan is a serial new business pitcher and has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). He went all-in digital in 1995 to launch online news websites for Advance Publications and founded ActiveBuddy, a natural language technology company that was purchased by Microsoft. In addition to “The Levitan Pitch”, Peter wrote 2012’s “Boomercide: From Woodstock To Suicide” which offers unique financial planning advice. Peter runs Peter Levitan & Co., an international advertising agency new business consultancy. He writes and speaks about the art of business development for his blog, industry publications, and events.
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Top customer reviews
The book clearly lays out his detailed approach and uses funny stories, like Saatchi’s failed Adidas pitch, to help illustrate how to win. The supporting cartoons are worth the price of the book. Peter supplements his take on pitching with interviews with clients, agency leaders, advertising pitch consultants and some bystanders. I’d say, read it because your competitors might have.
He supports his own insights and advice with a wide range of interviews with industry leaders from the advertising, client and agency search consultant sides of the business. The cartoons about what not to do in a pitch are worth the price alone.
Since we all have ADHD of some form, here is one of the 30 plus tips that stood out and it a way to use LinkedIn to get inside the client’s head.
Read how a prospective client writes their own recommendations for other people to find out how the client thinks and what is important to them. I never thought of this one. Oh, also read the funny and sad pitches that went wrong. His baby seals story is weird.
Also, the interviews are really killer, interesting stuff.
One of my favorite sections is a list of advertising agency search consultants that give their stories of really bad agency miscues. In fact, the book lists so many mistakes that ad people are making that I have to wonder if these mad men are actually smart. I think that they could be a lot smarter after reading this book. This is one of those books I’ll keep on the desk the next time my agency pitches.