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The Liberated CEO: The 9-Step Program to Running a Better Business so it Doesn't Run You Hardcover – February 24, 2014
The Amazon Book Review
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From the Inside Flap
Imagine being able to run a business from anywhere in the world, escaping the daily grind and creating a schedule that lets you fulfill your lifelong dreams—today. You could run your business from a sailboat in the Caribbean, a cabin in the mountains, or while on an extended trip to Italy. Or maybe you just want to work fewer hours, dialing into staff meetings from your home while still achieving revenue that grows year after year. This is exactly what Scott Leonard does, and he describes his strategies for running a successful business on the go in The Liberated CEO: The 9-Step Program to Running a Better Business so it Doesn’t Run You.
Leonard is the owner of a successful professional services firm with revenues exceeding $3 million. Between 2011 and 2013, Scott and his family sailed around the world while he ran his business successfully from his boat. He believes you shouldn’t be a slave to inefficiencies that eat up your time and prevent you from providing the highest possible levels of service to your customers or clients. He also believes, as a non-traditional CEO, that your dreams shouldn’t wait until you reach a particular monetary goal or hit retirement age, nor should they be hindered by the business you are equally passionate about.
The Liberated CEO shows you how to free yourself from counterproductive distractions while still meeting the highest management standards for your company. Leonard helps you overcome the fear that your business will fail without your continued involvement, and shows you how to properly run your staff and operations to continue moving your company in the right direction. And it doesn’t matter where you are or how long you work; you can still run the business you love, he argues, without it running you.
Rather than focusing on working 24/7, this book provides a nine-step model of “systematic customization” to develop a healthier, more sustainable company that doesn’t require your constant attention.
From the Back Cover
Praise for The Liberated CEO
"Scott Leonard did what many business owners merely dream about. He ditched the desk and set sail on the sea. His bold move challenges the daily office routine and proves that technology can set you free. Scott shares his experience sailing around the world with his family on a 50-foot boat while simultaneously keeping his financial advisory business 'afloat.' Scott demonstrates the importance of embracing technology and new ways of thinking. This book documents one business leader’s amazing journey to reinvent the workplace and create a mobile, versatile and sustainable business model. It's a must-read for anyone who has ever said to themselves, 'wouldn't it be great if . . . '"
—TOM NALLY, President, TD Ameritrade Institutional
"The Liberated CEO is a compelling read for anyone who sits in a leadership position within a company. Mr. Leonard has outlined a strategic yet personal account of a method to run a company while having a life that all business leadership should embrace. If you have ever wanted to run a company while having a great life, this is a must read."
—ANGIE HERBERS, President of Angie Herbers Inc., a global consulting firm
"Success isn't just making more money. It's building a business that realizes your dreams on purpose. The Liberated CEO is packed full with secrets to build a great quality life not only for yourself and your family but all stakeholders."
—JOHN BOWEN, Founder and CEO, CEG Worldwide, LLC
"The Liberated CEO offers great strategies for the successful entrepreneur. Yet Scott's book goes further than many experts in detailing how you can make world-class customer service the core of any business. He addresses the delicate balance between an efficient company and the personal touch—much as he found a way to balance his personal family goals with his financial services firm."
—DAVID L. HANCOCK, Chairman, Guerrilla Marketing International
"Everyone talks about work-life balance, but Scott Leonard has done it. The Liberated CEO shares how you can build a great business with the freedom and flexibility to meet your own unique needs, illustrated with stories and examples from the incredible life adventure Scott had with his family."
—CHIP SAWICKI, author, The Gift of Success and Happiness
Top customer reviews
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As a general business book to help CEOs become "liberated" it fails to deliver. Throwing in the liberal use of "or any small business" doesn't make the lessons in the book applicable to general small businesses.
So, if you run a consulting business--especially a financial firm--buy it. For everyone else, you won't get much out of it.
Coach Joe lukacs
The book reminded me of The Karate Kid when Mr. Miyagi talks to Daniel about the purposes of karate, "Walk on road? Walk left side, safe. Walk right side, safe. Walk middle, sooner or later get squish just like grape. Here, karate, same thing. Either you karate do "yes" or karate do "no." You karate do "guess so." If the book had more focus, it wouldn't have gotten squished like the grape.
I have a successful and growing financial advisory practice. I would like to hear Scott Leonard tell the details of how he did what he did -- what worked and what didn't (in detail) -- or hire him as a consultant, but I wouldn't recommend the book.
p.s. Below please find a few favorite passages of mine for your reference.
If you don't know where you are going, going faster doesn't help. - C.K. Prahalad pg13
People don't want quarter inch drills - they want quarter inch holes. - Ted Levitt pg16
You don't outsource task because it's easy and it's cheaper in the short run. You outsource what you shouldn't be doing because those noncore tasks interfere with advising and serving your customers. Pg42
Word of mouth referrals have a double dividend for your business.....By encouraging satisfied customers to spread the word, you increase their own willingness to remain with you. Pg67
Five exceptional factors shape our customer service culture:-1. Hiring the right people 2. Empowering them to help the customer 3. Embracing disruption 4. Anticipating and closing customer loops 5. Sweating the small stuff pg68
Most recent customer reviews
book shares how you can still have a successful business with the freedom
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