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Licensing Art 101, Third Edition Updated: Publishing and Licensing Your Artwork for Profit Paperback – July 1, 2007
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Thankfully, this book eases some of those worries by telling you exactly what to expect from the licensing industry, from a breakdown of royalties, what to expect from contracts, and what size image and portfolio to present to agents/companies.
This book also gives a detailed section by section breakdown of the various markets that exist in the licensing industry. Art licensing is not limited to greeting cards and book covers, but expands to many fields, including (but not limited to) apparel, character design, prints, plates, stamps, animation, stock photos/illustration, and much, much more!
One of the most helpful elements of this book is the random facts that I never would have thought of otherwise, such as the fact that calendars require special ISSN codes to be sold in stores, the planning process of calendars, the window of time you have to sell them, and many other such facts!
Another invaluable section talks about the advantages of representing yourself or seeking out representation in an agent, how the royalties breakdown, and also how to keep track of your licenses regardless of which route you choose.
Lastly, the appendices collect the major licensing agencies and associations that exist along with their websites and other companies of interest, a truly invaluable quick reference.
There's so much more in this book to mention, but I'll just let you read it for yourselves. This one is staying in my library as a reference book as I am planning to hit the licensing market sometime this year. I have quite a lot of work ahead of me to compile a portfolio of consistent images (and imagery) to present to prospective agents but I'm hyped to get started after reading about the industry.
I can't recommend this book more for others of you who may be curious about the market and want to learn the basics before diving into trade manuals and trade shows.
Personally, I respond very well to "to do" lists and deadlines, so using this book in combination of working with a life coach is bringing wonderful results.
The book also tackles the publishing issue from two sides: one is finding someone to represent you (which is my preference), and the other is how to publish yourself. (I did the independent route in music, and believe me, it's rough. This time around, I'm willing to pay someone in percentages to do it for me and just let me make the art.)
I give it a big thumbs-up.
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as well as fine prints and has licensed products .
The book is a great referennce.