Awards from Dr. Toy, Maker Faire, Stanford, Popular Mechanics, TIME, and more!
About the Startup
Describe your product in 3 words.
Learn by Making
How did you come up with the idea for this product?
Though we come from different backgrounds (Josh a high school teacher and Tarun a software engineer), we realized soon after meeting at Stanford that we shared a passion for using technology to enable learning in the most engaging and inclusive way. From our time in the classroom we were amazed at how outdated and unintuitive existing products were, so we set out to create our first product line to teach STEM (science, technology, engineering, math) in a groundbreaking way.
What makes your product special?
We've seen entire classrooms gasp in amazement after using the LightUp app to see electricity flowing right in front of them. We've seen a 6-year-old build a circuit and program it to play a song (both for the very first time) to his mom's amazement in a matter of minutes. In our minds, it's stories like these that show what makes our products special. Of course, behind the scenes it's taken tremendous work to make this magic possible. With a lean team and in a short amount of time, we've brought to market a connected toy that combines some of the latest advances in wireless technology, computer vision, and augmented reality. And we're just getting started!
What has been the best part of your startup experience?
Bringing an ambitious concept from just an idea in our heads to a fully-formed product in kids' hands around the world has been incredible (and much too rich of a story to try to tell here).