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Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination Hardcover – September 6, 2022

4.5 out of 5 stars 71 ratings

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From the Publisher

Editorial Reviews

Amazon.com Review

An Amazon Best Book of September 2022:Like, Comment, Subscribe is about more than cat videos and “Charlie Bit My Finger”—it captures a cultural moment when the “little dopamine machines” of social media were ascendant, and the ways we consumed entertainment through TV were getting blown up. Reading this puts you in the rooms where that happened—from the early days when YouTube staffers kept the flailing site alive by maxing out personal credit cards in their rat-infested office, to its mind-boggling growth that catches everyone, from old guard media behemoths to their own staff, off guard. (One executive is playing hooky at a movie theatre when he’s summoned back to work to face a $1 billion lawsuit.) The stories of YouTube’s uneasy relationship with parent company Google and its multimillionaire influencers are so eye-popping, the author promises: “Everything in these pages actually happened.” I was so engaged while reading that I was shocked to swipe my Kindle and see I’d reached the epilogue. From “Gangnam Style” to COVID-19 misinformation, this is a wild ride through YouTube’s domination in under two decades. —Lindsay Powers, Amazon Editor

Review

Praise for Like, Comment, Subscribe

Named an Amazon Editors' Choice 

“Bergen . . . catalogues YouTube’s rise and the billions (of users, dollars, hours of video) it controls in a tone that is at once resigned, rhapsodic, and disgusted. The story his book unspools is one of breathtaking profit and foolish stumbles, violence and greed and corporate obfuscation.”
The New Yorker

“Anyone with an Internet connection knows just how much of a technological and cultural behemoth the site has become since then, and Bergen offers a revealing look at how YouTube has struggled with that growth. . . . The fast-paced story explores YouTube’s challenges, including its handling of misinformation about the 2020 election and the coronavirus pandemic. It sharply explains how YouTube’s economy has changed over time, and the backlash it’s faced from creators and users over those changes.”
—Andrew DeMillo, AP

“Mark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Via meticulous reporting and enthralling story-telling,
Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways—for better and for worse.”
—Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

“Mark Bergen's
Like, Comment, Subscribe is the intricately-reported, elegantly-crafted story of the website that came out of nowhere to change everything.”
—Brad Stone, author of The Everything Store and Amazon Unbound
 
“An absorbing, alarming, and essential modern history of Silicon Valley’s supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen’s deeply reported page-turner takes us on the company’s journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost.”
—Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America

"A vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist’s eye, a poet’s ear and a business journalist’s deadpan command of the heart of the matter. So engrossing I missed my train stop."
—Keach Hagey, author of The King of Content

"Intruiging. . . . Those curious about how YouTube got to be the behemoth it is should pick this up."
Publishers Weekly

“Powerful insight into a ubiquitous yet still shadowy company.”
Kirkus Reviews, "Most Anticipated Books of the Fall"
Always the perfect gift

Product details

  • Publisher ‏ : ‎ Viking (September 6, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 464 pages
  • ISBN-10 ‏ : ‎ 0593296346
  • ISBN-13 ‏ : ‎ 978-0593296349
  • Item Weight ‏ : ‎ 1.45 pounds
  • Dimensions ‏ : ‎ 6.34 x 1.5 x 9.34 inches
  • Customer Reviews:
    4.5 out of 5 stars 71 ratings

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Mark is a journalist for Bloomberg News based in California, a beautiful place.

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4.5 out of 5
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