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The Like Economy: How Businesses Are Making Money with Facebook (Que Biz-Tech) Paperback – December 3, 2011
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About the Author
Brian Carter is known as one of the elite Internet marketing experts in the world. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy results in a speaker and trainer who leaves every audience not only entertained, but armed with powerful tactics and strategies. Brian has 12 years experience with Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course. He is a social media keynote speaker who combines entertainment, comedy, and education into hilarious event experiences. Brian develops strategies and builds search visibility and social marketing for companies of all sizes, including well-known entities such as Universal Studios, the U.S. Army, Hardee’s, and Carl’s Jr. He has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook, and his combined readership exceeds 100,000 people. He hasmore than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other marketing channels. A speaker and trainer for top marketing conferences that include Socialize, SEOmoz, SMX, Pubcon, and the American Marketing Association, Brian is one of the nation’s leading experts in Internet marketing.
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Brian's new book, "The Like Economy" is not only a review. It is also an update of all the teaching, all the experiences of group members, all the "Facebook" that one would need to truly understand the platform.
I would consider it a must read for anyone seriously considering doing business on Facebook. I'm in my second reading - even as I write this review.
It is simple enough for the newbie and yet deep enough for someone who has tried to run their own fb ad campaign. I highly recommend this book!
Still, there are a few helpful parts.
Brian Carter walks you through methods and strategies behind using Facebook to help drive customer interest and ultimately generate revenue via everyone's favorite social meeting place on the web.
The best part of the book - for me at least - was the section on how to turn FaceLookers into FaceBuyers. Carter doesn't just tell what doesn't work - he tells you what works based on real-world experience. I'm going to be putting these suggestions and methodologies to work in my campaigns immediately. They are solid and workable techniques.
If you are looking for a book that can help you engage your potential customers where they are most comfortable and ready to hear your message - The Like Economy is a fountain of information and examples to get you where you want to be in the social media world!
Top international reviews
Da ich selbst Social Media Manager bin, musste ich dieses Buch unbedingt lesen und wurde nicht enttäuscht. Ein Must-Have.