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Like a Virgin: Secrets They Won't Teach You at Business School Paperback – September 25, 2012
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About the Author
Sir Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He is also the author of Reach for the Skies and most recently, Screw Business As Usual.
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I may never be as wealthy as Richard but there's more to business than money.
One of his principles is keep it simple and this is reflected how he has put this book together.
The extensive series of short chapters are succinctly written in plain easy to understand language without flowery waffle and unnecessary embellishment. The chapters are bite sized and you have read and digested his points long before you mind has the chance to drift off onto something else.
His emphasis on how the Virgin business's have been and continue to be successful and the reasons why many have not been successful is enlightening. The vast majority of business could learn more than a lesson or two on how to manage, engage with and empower their staff to create a culture where people want be part of a thriving business and will put in that discretionary effort which delivers such fabulous results. This is one of the key messages for me.
This is essential reading for anyone who wants to pick up the basic principles. Or indeed for so called experienced competent managers who want or need to reflect on their own performance and either improve or at the very least polish their act - there is something in this book for everyone.