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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Paperback – October 30, 2012
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Q&A with Author Dave KerpenHow did you come up with the term Likeable?
Carrie, my wife and President of the company, and Jenna Lebel, then a strategist and now our Global VP of Marketing, were sitting at a restaurant in Boston, brainstorming. We had decided that theKbuzz, our original name, was no longer fitting for a larger social media and word of mouth marketing firm. We knew Facebook was about to launch the "Like" button for brands, and Jenna and Carrie suggested "Likeable Media!" I immediately loved it! I called up my friends Randi and AJ who worked at Facebook, and told them our plan They loved it too, but warned me that Facebook changed things so often and so quickly, that if "Like" didn't take off, they'd change it and we could be stuck, Luckily, of course, "Like" did take off- and so did Likeable! The cool thing about Likeable is it means way more than just getting likes on Facebook - it means being worthy of being liked, and talked about.
Of the 11 strategies you outline in the book, are there ones that are more important than others?
They're all important, but the pyramid in the introduction of the book shows the relative importance of each one, and the ability to integrate more sophisticated, challenging strategies on top of one another. Listening (Chapter 1) is the most basic, fundamental concept to get right first, and gratefulness (the last chapter) is the most challenging but spiritually rewarding to get right.
What are your most important tips for a new entrepreneur to become ‘likeable’?
Listen to everybody, especially those who have more experience than you. Don't think you have it right yet, because you probably don't. If you're not a good salesperson, become a great storyteller. Be transparent, humble and grateful, and yet persistent.
What do you think is the next trend in business?
Businesspeople seem obsessed with "Big Data" these days. I'm not a data junkie myself, except for baseball stats. But I agree that capturing, understanding and then leveraging the massive amount of data available to today's business - is a promising development. Being likeable isn't a trend of course - has always been important as always will be.
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Top Customer Reviews
The book outlines and explores 11 principles of likeable businesses - and shares great stories that illustrate why each principle is important, how to carry it out, and how other businesses have been successful with it.
What's most likeable about this book is that it practices what it preaches. The authors don't just write about the principles in some abstract way; they illustrate them. The writing in this book reflects several of the principles it discusses: the book is great storytelling, authentic, transparent, passionate, surprising and delightful, and reflective of gratitude.
I highly recommend this book to anyone in any business or non-profit organization.
Disclosure: Dave Kerpen is a friend of mine. But that doesn't mean I had to like the book or write an honest review - and I still did.
My most remarkeable experience with this book was on the section of responsiveness. At this point the author asks the reader to put him to the test and communicate with him via a social media channel. I did that very thing, I put my book down (really I just switched the app since I was reading the Kindle version) and sent @DaveKerpen a question on twitter. It was simply a little test and to my surprise in a very short time he responded back to my inquire @DavidParra with some good advice. I simply could not believe it. When I mentioned to him that I was impressed with his responsiveness, he simply said #PracticeWhatYouPreach. Since then I have followed @DaveKepren and he has even followed me back and RT a couple of my posts. No doubt, not only the book but the interaction with the author have been a remarkable experience and I highly recommend it to anyone who is looking to becoming more likeable.Read more ›
1. Listening is the foundation of any good business. Great leaders listen to what their customers and prospects want and need, and listen to the challenges those customers face. They listen to colleagues and are open to new ideas. They listen to shareholders, investors, and competitors.
Companies of all sizes can use listening to gain a competitive advantage. Kerpen gives examples such as a small recruitment firm searching Twitter for the term "We're hiring" in their city to listen for potential clients. A small law firm can listen on Twitter for the term "need a lawyer." A business consultant can search Twitter for terms like "my business" and "need to grow." Our businesses can listen on Twitter for “Bioidentical Hormone” and “Hypothyroidism” and “fatigue” etc.
2. Storytelling: Nothing communicates an idea like a story. A good story conveys drama and not only helps sell a product, a good story conveys ideas and helps build value in what our businesses offer. Storytelling grabs attention and prompts people to take action. A likeable leader like Dr. Hotze, has a strong vision and purpose and always has stories to sell that vision. Via the radio, speaking engagements, websites and publications we need to tell the Hotze story. How Steve Hotze became a wellness doctor and how our organization grew to its current stature.Read more ›
I think one of the big core messages of this book is that you can't be just "vanilla" in your approach to business. Sure you have to deliver on what you say you do but this book makes you want to go bigger, further and better. It doesn't give you a systematic approach to being likeable, i.e. - Step 1, Step 2, Step 3. It covers important topics like Listening, Storytelling, Simplicity and my person favorite Surprise and Delight - Every problem an opportunity (Chapter 9). Dave also has some great personal stories as well as other stories of businesses that are delivering on each chapters message which are not only inspiring but help tie everything together.
I highly recommend this book and am going to make it required reading for many of our current and new staff members.
Most Recent Customer Reviews
A quick & simple read, with easy to follow concepts backed up by person stories. Great for all businesses big & small. Read morePublished 4 months ago by Derek
I loved this book a lot. Dave combines business smarts with a lot of heart.Published 16 months ago by Geoffrey Welch
Dave's books is the one book you should read if you are starting out in business, are in the middle of it all and just sensing that business is changing so fast and that curveballs... Read morePublished 19 months ago by Kim Rehfeld
I have other books by this author and they all are terrific. He writes as if you are there in front of him and you both are sharing a cup of coffee. Read morePublished 21 months ago by Theresa Harley
This is the book for anyone running a business and looking for ways to make your organization more responsive to your customers.Published on July 18, 2014 by Mark K.
I thought this book was going to be too general to be of any help to my practice as a consumer researcher, but I have been very surprised by the content. Read morePublished on February 26, 2014 by donna
Practical everyday scenarios with sound justification of like able character traits . Listened on audible, loved every minute of it!Published on February 13, 2014 by Gillian Bedasse