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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Paperback – October 30, 2012

4.8 out of 5 stars 96 customer reviews

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Editorial Reviews

Amazon.com Review

Q&A with Author Dave Kerpen

How did you come up with the term Likeable?

Carrie, my wife and President of the company, and Jenna Lebel, then a strategist and now our Global VP of Marketing, were sitting at a restaurant in Boston, brainstorming. We had decided that theKbuzz, our original name, was no longer fitting for a larger social media and word of mouth marketing firm. We knew Facebook was about to launch the "Like" button for brands, and Jenna and Carrie suggested "Likeable Media!" I immediately loved it! I called up my friends Randi and AJ who worked at Facebook, and told them our plan They loved it too, but warned me that Facebook changed things so often and so quickly, that if "Like" didn't take off, they'd change it and we could be stuck, Luckily, of course, "Like" did take off- and so did Likeable! The cool thing about Likeable is it means way more than just getting likes on Facebook - it means being worthy of being liked, and talked about.


pyramidOf the 11 strategies you outline in the book, are there ones that are more important than others?

They're all important, but the pyramid in the introduction of the book shows the relative importance of each one, and the ability to integrate more sophisticated, challenging strategies on top of one another. Listening (Chapter 1) is the most basic, fundamental concept to get right first, and gratefulness (the last chapter) is the most challenging but spiritually rewarding to get right.


What are your most important tips for a new entrepreneur to become ‘likeable’?

Listen to everybody, especially those who have more experience than you. Don't think you have it right yet, because you probably don't. If you're not a good salesperson, become a great storyteller. Be transparent, humble and grateful, and yet persistent.


What do you think is the next trend in business?

Businesspeople seem obsessed with "Big Data" these days. I'm not a data junkie myself, except for baseball stats. But I agree that capturing, understanding and then leveraging the massive amount of data available to today's business - is a promising development. Being likeable isn't a trend of course - has always been important as always will be.

Review

"This book is great for those interested in reading about success and failure stories revolving around running businesses, from small to large. Some may even find it inspiring since there is a significant focus on entrepreneurs who have been widely successful by either practicing all or some of the principles discussed in this book." Technophilic 20130501 "An excellent book for anyone working in customer service, Kerpen's work provides original ways of thinking about everyday actions. Recommended." (Starred Review) Library Journal 20130301
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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (October 30, 2012)
  • Language: English
  • ISBN-10: 0071800476
  • ISBN-13: 978-0071800471
  • Product Dimensions: 6.2 x 0.6 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (96 customer reviews)
  • Amazon Best Sellers Rank: #531,798 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
This book is not just likeable - it's loveable! As an MBA and someone who runs a small organization, I've read a lot of business books. But this is one of the few that I've thoroughly enjoyed - and will probably re-read because it's such a fun and information-filled book.

The book outlines and explores 11 principles of likeable businesses - and shares great stories that illustrate why each principle is important, how to carry it out, and how other businesses have been successful with it.

What's most likeable about this book is that it practices what it preaches. The authors don't just write about the principles in some abstract way; they illustrate them. The writing in this book reflects several of the principles it discusses: the book is great storytelling, authentic, transparent, passionate, surprising and delightful, and reflective of gratitude.

I highly recommend this book to anyone in any business or non-profit organization.

Disclosure: Dave Kerpen is a friend of mine. But that doesn't mean I had to like the book or write an honest review - and I still did.
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I was directed to this book from a posting on Linked In and intrigued by what I read. The book was engaging from the get go and I could not put it down with it until I finished it. The principles described in the book are nothing out of the world nor revolutionary, rather they are common sense principles presented in such a way that makes sense to anyone who has ever interacted with others, either as a business or as a customer. I was able to liken the principles explained in the book to my real life situations and I often found myself pausing from my reading to review my everyday interactions and exchanges. I found the social media section and tips at the end of each chapter and the closing paragraph extremely useful and insightful. I was able to put together a plan of action taking ideas from each section that I have put into my every day life and it is starting to make a difference.

My most remarkeable experience with this book was on the section of responsiveness. At this point the author asks the reader to put him to the test and communicate with him via a social media channel. I did that very thing, I put my book down (really I just switched the app since I was reading the Kindle version) and sent @DaveKerpen a question on twitter. It was simply a little test and to my surprise in a very short time he responded back to my inquire @DavidParra with some good advice. I simply could not believe it. When I mentioned to him that I was impressed with his responsiveness, he simply said #PracticeWhatYouPreach. Since then I have followed @DaveKepren and he has even followed me back and RT a couple of my posts. No doubt, not only the book but the interaction with the author have been a remarkable experience and I highly recommend it to anyone who is looking to becoming more likeable.
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Format: Paperback Verified Purchase
Dave Kerpen shows how in our age of social media, we must do more than be a good business, we have got to be a likeable business. In Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Kerpen explains why customers expect more from businesses and describes 11 qualities we need in our businesses to deliver on our promise to provide health and wellness naturally in a likeable way:

1. Listening is the foundation of any good business. Great leaders listen to what their customers and prospects want and need, and listen to the challenges those customers face. They listen to colleagues and are open to new ideas. They listen to shareholders, investors, and competitors.
Companies of all sizes can use listening to gain a competitive advantage. Kerpen gives examples such as a small recruitment firm searching Twitter for the term "We're hiring" in their city to listen for potential clients. A small law firm can listen on Twitter for the term "need a lawyer." A business consultant can search Twitter for terms like "my business" and "need to grow." Our businesses can listen on Twitter for “Bioidentical Hormone” and “Hypothyroidism” and “fatigue” etc.

2. Storytelling: Nothing communicates an idea like a story. A good story conveys drama and not only helps sell a product, a good story conveys ideas and helps build value in what our businesses offer. Storytelling grabs attention and prompts people to take action. A likeable leader like Dr. Hotze, has a strong vision and purpose and always has stories to sell that vision. Via the radio, speaking engagements, websites and publications we need to tell the Hotze story. How Steve Hotze became a wellness doctor and how our organization grew to its current stature.
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Dave Kerpen transformed the way I do business. Social Listening is the best skill you will learn and Dave teaches you how to do it effectively. I highly recommend you read this book if you are serious about building a community and getting more customers with social media.
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This book is well worth your time. It's a quick read but has a ton of good advice, stories and insight on how to run not only a "likeable" business but a successful/profitable one.

I think one of the big core messages of this book is that you can't be just "vanilla" in your approach to business. Sure you have to deliver on what you say you do but this book makes you want to go bigger, further and better. It doesn't give you a systematic approach to being likeable, i.e. - Step 1, Step 2, Step 3. It covers important topics like Listening, Storytelling, Simplicity and my person favorite Surprise and Delight - Every problem an opportunity (Chapter 9). Dave also has some great personal stories as well as other stories of businesses that are delivering on each chapters message which are not only inspiring but help tie everything together.

I highly recommend this book and am going to make it required reading for many of our current and new staff members.
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