- Paperback: 240 pages
- Publisher: McGraw-Hill Education; 1 edition (October 30, 2012)
- Language: English
- ISBN-10: 0071800476
- ISBN-13: 978-0071800471
- Product Dimensions: 6.2 x 0.6 x 9 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 96 customer reviews
- Amazon Best Sellers Rank: #930,762 in Books (See Top 100 in Books)
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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Paperback – October 30, 2012
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Q&A with Author Dave KerpenHow did you come up with the term Likeable?
Carrie, my wife and President of the company, and Jenna Lebel, then a strategist and now our Global VP of Marketing, were sitting at a restaurant in Boston, brainstorming. We had decided that theKbuzz, our original name, was no longer fitting for a larger social media and word of mouth marketing firm. We knew Facebook was about to launch the "Like" button for brands, and Jenna and Carrie suggested "Likeable Media!" I immediately loved it! I called up my friends Randi and AJ who worked at Facebook, and told them our plan They loved it too, but warned me that Facebook changed things so often and so quickly, that if "Like" didn't take off, they'd change it and we could be stuck, Luckily, of course, "Like" did take off- and so did Likeable! The cool thing about Likeable is it means way more than just getting likes on Facebook - it means being worthy of being liked, and talked about.
Of the 11 strategies you outline in the book, are there ones that are more important than others?
They're all important, but the pyramid in the introduction of the book shows the relative importance of each one, and the ability to integrate more sophisticated, challenging strategies on top of one another. Listening (Chapter 1) is the most basic, fundamental concept to get right first, and gratefulness (the last chapter) is the most challenging but spiritually rewarding to get right.
What are your most important tips for a new entrepreneur to become ‘likeable’?
Listen to everybody, especially those who have more experience than you. Don't think you have it right yet, because you probably don't. If you're not a good salesperson, become a great storyteller. Be transparent, humble and grateful, and yet persistent.
What do you think is the next trend in business?
Businesspeople seem obsessed with "Big Data" these days. I'm not a data junkie myself, except for baseball stats. But I agree that capturing, understanding and then leveraging the massive amount of data available to today's business - is a promising development. Being likeable isn't a trend of course - has always been important as always will be.
About the Author
Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing. Likeable was named one of the best places to work in New York City by Crain's in 2012
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1. Being able to jump in and out. I purchased this book in October of 2012 and just finished it today (August 2013). When I had a few minutes to spare, I would read a few pages (sometimes more than I had planned because it was so good!). Because it's broken up into bite-sized chunks that string together, it's a great book to read during a commute or when you've only got a few minutes before bed or in the morning.
2. Tangible action items. You can read a blog post about how a company truly understands a principle of business, but Mr. Kerpen goes above and beyond to apply these anecdotes together to give you actionable items in your own life and career. Often, books in this category can fall short despite having great anecdotes and stories to share because the author cannot add anything more to the conversation. This is not true with Likeable Business.
3. I will reread this book. If you're debating on spending the money on this book (the reason why you are reading this review, I imagine), know that Likeable Business is a book you will want to come back to a few months after you read it. It took me 10 months to read this book -- slowly and in chunks -- but I know I will revisit this book when I am looking for inspiration and motivation.
4. A truly positive message. While I may not agree with all of the conclusions that Mr. Kerpen draws from his examples and personal experiences, I do know he is extremely genuine. Likeable Business plainly and clearly wants to help me in my career. For that, I am extremely grateful.
I think one of the big core messages of this book is that you can't be just "vanilla" in your approach to business. Sure you have to deliver on what you say you do but this book makes you want to go bigger, further and better. It doesn't give you a systematic approach to being likeable, i.e. - Step 1, Step 2, Step 3. It covers important topics like Listening, Storytelling, Simplicity and my person favorite Surprise and Delight - Every problem an opportunity (Chapter 9). Dave also has some great personal stories as well as other stories of businesses that are delivering on each chapters message which are not only inspiring but help tie everything together.
I highly recommend this book and am going to make it required reading for many of our current and new staff members.
Each chapter is segmented by core leadership traits (Listening, Authenticity, Responsiveness, Passion, etc.) that coincidentally correlate well with the 'Workplace Big 5' leadership research. Each chapter provides several `real-world' examples of success and failure in major organizations. Without being obnoxious, Dave Kerpen interweaves humorous and humbling personal stories on his journey founding Likeable Media. I have a long list of anecdotes and stats compiled from the book to use in future meetings and presentations (thank you).
It's hard to categorize, but "Likeable Business" is a modern marketing handbook, social media guide for dummies, and leadership self-improvement book rolled into one. I wouldn't give this glowing review if it didn't influence my perception of each.
Lastly, I highly recommend this book for any seasoned business professionals that want to learn how to work with Millennials.
After reading the first one, I can't wait for his second book.
This book really different than first one (Likeable Social Media), this book give you insight on how business should be run.
Give you example of many huge businesses run well because changes they made in this new era and how others went bankrupt because they simply don't evolve.
If you want more general kinda tips (not really about social media), then this books is the one you need.
Highly recommended .
I'm definitely a fan of Dave's and of Likeable Media after reading his 1st two books, and I bet you will too once you read this. Already looking forward to his next book coming out next month! Thank you Dave for another great read - I will definitely be referring to this countless times going forward :)