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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Paperback – June 7, 2011
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About the Author
Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012
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The author then states at the end to take action on his idea's and gives you an open window to contact him which I took advantage of while applying for a job within the company. He responded promoptly, creating even more excitement for me about the position. Hopefully things will work out as it truely seems like a great opportunity.
Right in his introduction he tells the reader point blank what social media can and can't do. First, social media cannot make up for a bad product, company, or organization. Many people think that social media will help their sales of a certain product. This example may be true if the product is a good and valuable product. On the other hand if this product is bad social media will actually hurt your sales and in turn your business. Second, social media won't lead to overnight sales success. Social media sites are social, meaning there still has to be a relationship built between people; that relationship requires time. Last, social media is not free. It may be free to join Facebook, but it costs money to advertise on the site and compensate the brains behind the site.
In eighteen chapters Kerpen goes in to depth about how to be authentic all the way to defining your target audience better than ever. The introduction of every chapter slides you smoothly into the content and advice he provides. He also starts out with simple knowledge that people may know about and then goes into the nitty gritty aspects of a concept. While he talks about various social media sites, Facebook is his bread and butter. It is all about that little thumbs up button, which makes all the difference. I like the saying he uses, "The Like is more important than the Link." It is not just about getting viewers to your site anymore; it's about getting them to like you on Facebook because then they will spread the word among their Facebook friends and the more likes a page receives the more often it will be viewed on the site.
The organization of the chapters Dave Kerpen uses makes this book an exciting, enjoyable, and easy read. He provides case examples all along the way to show you how beneficial social media can be. At the end of every chapter there are action items that he includes so the reader can then put what they have learned into action. For example, one of these action items is to, "Create a 15-second elevator pitch to tell your customers and anyone you come into contact with why they should like you on Facebook and follow you on Twitter." This is a great exercise because it helps the reader target in on what they want their product to be known for.
Overall, this book is a great tool for businesses wanting to learn how to navigate social media, and I would recommend purchasing it.