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Linchpin: Are You Indispensable? Hardcover – Illustrated, January 26, 2010

4.5 out of 5 stars 1,716 ratings

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Editorial Reviews

Amazon.com Review

Amazon Exclusive: Hugh MacLeod Reviews Linchpin

Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Read his exclusive Amazon guest review of Linchpin:

This is by far Seth’s most passionate book. He’s pulling fewer punches. He’s out for blood. He’s out to make a difference. And that glorious, heartfelt passion is obvious on every page, even if it is in Seth’s usual quiet, lucid, understated manner.

A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.

No surprises there—that’s exactly what one would expect Seth to say. But here’s where it gets interesting.

In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”

And from Linchpin?

"Everyone’s an artist now."

By Seth’s definition, an artist is not just some person who messes around with paint and brushes, an artist is somebody who does (and I LOVE this term) “emotional work.”

Work that you put your heart and soul into. Work that matters. Work that you gladly sacrifice all other alternatives for. As a working artist and cartoonist myself, I know exactly what he means. It’s not what you do, it’s the way that you do it.

The only people who have a hope of becoming linchpins in any organization, who have any hope of changing anything for the better in real terms, are those who have the capacity to do “emotional work” at a high level—to be true artists at whatever they set their minds on doing. The guys who just plod around the office corridors, just turning up for their paycheck.... Well, those guys don’t have a prayer, poor things. The world is just too interesting and competitive now.

And Seth then challenges us, the readers, to become linchpins ourselves. To make the leap. To become artists. To do emotional work, whatever the sacrifice may be. It’s our choice, and it’s our burden. Seth won’t be there to catch us if we fall, but to become the people we need to be eventually, well, we probably wouldn’t want him to, anyway.

Congratulations, Seth. You have penned a real gem of a book here. Rock on.

--Hugh MacLeod

Review

"It's easy to see why people pay to hear what he has to say."
-Time

"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun."
-BusinessWeek

"This book is a gift."
-Jacqueline Novogratz, Founder, The Acumen Fund

"If Seth Godin didn't exist we'd need to invent him-that's how indispensable he is! You hold in your hands a compelling, accessible, and purpose-filled book. Read it, and do yourself a big favor. Your future will thank you!"
-Alan Webber, Founder, Fast Company

"This is what the future of work (and the world) looks like. Actually, it's already happening around you."
-Tony Hsieh, CEO, Zappos.com

"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still - one, to be exact - can boast his own action figure....Godin delivers his combination of counterintuitive thinking and a great sense of fun."
-BusinessWeek

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Product details

  • Publisher ‏ : ‎ Portfolio; Illustrated edition (January 26, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1591843162
  • ISBN-13 ‏ : ‎ 978-1591843160
  • Item Weight ‏ : ‎ 1.07 pounds
  • Dimensions ‏ : ‎ 6.3 x 0.87 x 9.3 inches
  • Customer Reviews:
    4.5 out of 5 stars 1,716 ratings

About the author

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Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing &quot;seth&quot; into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,716 global ratings
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Kleshtrem
2.0 out of 5 stars ugh.
Reviewed in the United Kingdom on August 16, 2017
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LedZepTT_
4.0 out of 5 stars Prepare for the rise of the robots!
Reviewed in the United Kingdom on December 28, 2016
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J. S. Hardman
4.0 out of 5 stars Read it rather than listen to the audio version
Reviewed in the United Kingdom on July 16, 2010
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Amechatclotho
5.0 out of 5 stars Top appraisal at work - all because of this book!
Reviewed in the United Kingdom on June 14, 2013
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Dizzy
4.0 out of 5 stars mindset and adaptation to change - written for US market, though relevant in many societies
Reviewed in the United Kingdom on December 30, 2020
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