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Seth Godin

Linchpin: Are You Indispensable? Hardcover – Illustrated, January 26, 2010

by Seth Godin (Author)

1,864 ratings

Goodreads Choice Award nominee

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This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.

There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of...

· Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.
· Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.
· David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.

As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Print length

256 pages
Language

English
Publisher

Portfolio
Publication date

January 26, 2010
Dimensions

6.3 x 0.87 x 9.3 inches
ISBN-10

1591843162
ISBN-13

978-1591843160
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Editorial Reviews

Amazon.com Review

Amazon Exclusive: Hugh MacLeod Reviews Linchpin

Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Read his exclusive Amazon guest review of Linchpin:

This is by far Seth’s most passionate book. He’s pulling fewer punches. He’s out for blood. He’s out to make a difference. And that glorious, heartfelt passion is obvious on every page, even if it is in Seth’s usual quiet, lucid, understated manner.

A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.

No surprises there—that’s exactly what one would expect Seth to say. But here’s where it gets interesting.

In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”

And from Linchpin?

"Everyone’s an artist now."

By Seth’s definition, an artist is not just some person who messes around with paint and brushes, an artist is somebody who does (and I LOVE this term) “emotional work.”

Work that you put your heart and soul into. Work that matters. Work that you gladly sacrifice all other alternatives for. As a working artist and cartoonist myself, I know exactly what he means. It’s not what you do, it’s the way that you do it.

The only people who have a hope of becoming linchpins in any organization, who have any hope of changing anything for the better in real terms, are those who have the capacity to do “emotional work” at a high level—to be true artists at whatever they set their minds on doing. The guys who just plod around the office corridors, just turning up for their paycheck.... Well, those guys don’t have a prayer, poor things. The world is just too interesting and competitive now.

And Seth then challenges us, the readers, to become linchpins ourselves. To make the leap. To become artists. To do emotional work, whatever the sacrifice may be. It’s our choice, and it’s our burden. Seth won’t be there to catch us if we fall, but to become the people we need to be eventually, well, we probably wouldn’t want him to, anyway.

Congratulations, Seth. You have penned a real gem of a book here. Rock on.

--Hugh MacLeod

Review

"It's easy to see why people pay to hear what he has to say."
-Time

"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun."
-BusinessWeek

"This book is a gift."
-Jacqueline Novogratz, Founder, The Acumen Fund

"If Seth Godin didn't exist we'd need to invent him-that's how indispensable he is! You hold in your hands a compelling, accessible, and purpose-filled book. Read it, and do yourself a big favor. Your future will thank you!"
-Alan Webber, Founder, Fast Company

"This is what the future of work (and the world) looks like. Actually, it's already happening around you."
-Tony Hsieh, CEO, Zappos.com

"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still - one, to be exact - can boast his own action figure....Godin delivers his combination of counterintuitive thinking and a great sense of fun."
-BusinessWeek

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Product details

Publisher ‏ : ‎ Portfolio; Illustrated edition (January 26, 2010)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1591843162
ISBN-13 ‏ : ‎ 978-1591843160
Item Weight ‏ : ‎ 1.07 pounds
Dimensions ‏ : ‎ 6.3 x 0.87 x 9.3 inches

Best Sellers Rank: #266,653 in Books (See Top 100 in Books)
- #212 in Occupational & Organizational Popular Psychology
- #1,520 in Job Hunting & Career Guides
- #2,051 in Business Motivation & Self-Improvement (Books)

Customer Reviews:
1,864 ratings

About the author

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Seth Godin

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Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

5 star		72%
4 star		15%
3 star		6%
2 star		3%
1 star		4%

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This Book Changed my Life For the Better. For Real.

Reviewed in the United States on September 23, 2017

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A truly amazing book. One whose advice is so simple and clear that it seems obvious until one moment you put it down and find that you're a changed person. I'm typing this review after having finished a rough draft of a creative project I'd put aside for a year. I'm high with the feeling of "done." Might have I done it without this book? Perhaps. But reading it helped me spot the resistance creeping up on me when what I was producing wasn't perfect and fight it and get to done. This is probably the millionth review of this book, and Seth Godin probably doesn't care, but he changed my life and for that I am grateful.

61 people found this helpful

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electron71

Reads like advertising copy, but stupider.

Reviewed in the United States on March 15, 2021

Verified Purchase

There is one interesting idea in this book, so let me save you some time and money: if you're a knowledge worker, your brain is your factory. He should've developed this idea, but he didn't. It's a cool saying, though, so you're welcome.

The writer doesn't seem to know anything about real jobs. Many of his suggestions make no sense. He keeps telling you to be a lynchpin, but never tells you how. He tells us that Richard Branson is a billionaire because of what he does for five minutes every day different from the rest of us. What is that thing he does? He creates billions of dollars worth of value. Thank you for that business insight. Damn this book is stupid!

I think he can't help treating his reader as though he is advertising to them. He does whatever he can to get your attention in 30 seconds. And then he does it again. And again. You get tired of this. He promises and promises, but doesn't deliver.

10 people found this helpful

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Mila

Indispensable book!

Reviewed in the United States on January 29, 2020

Verified Purchase

Wow, if there is one book relevant to the rat race so many of us are either forced to addicted to, it's this one. Seth is not pulling any punches, he is not beating around the bush, he is not afraid if his ideas will ruffle feathers and it's precisely that which makes him uniquely qualified to wake up the masses. I am ordering multiple books and sharing them with my overworked, over-stressed, lost in the race friends and family. Do yourself a favor and read this book. It might be the single, most important thing you will do for yourself this year.

5 people found this helpful

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Amazonbyalex

Godin’s hypothesis is dead on. Some repetitive themes but overall a positive and inspriring read.

Reviewed in the United States on May 7, 2018

Verified Purchase

There are many quotable excerpts from this book and though it can be repetitive at times, the overall message is positive and inspiring. If you’re a quick reader, the repetition will give you deja vu of earlier chapters, but the author hits the nail on the head. (Bonus: A passerby on my commute struck up a conversation over the book as I was holding it and mentioned that the author was equally inspiring in person.)

5 people found this helpful

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Hellana LaRosa

Linchpin Book Review

Reviewed in the United States on February 28, 2014

Verified Purchase

We are all artists. That is the point that author Seth Godin is trying to get across in his book Linchpin. His objective with writing this book is to change the way people look at their work. The goal is to inspire people to no longer follow the norm, but instead create their own paths. With doing this they will build for themselves a more fulfilling, successful and rewarding career thus becoming better employees. When people are passionate about their work, it is in their nature to do whatever it takes to succeed. Having passion, a strong work ethic and drive to succeed is what makes a person a Linchpin.
Linchpin – this funny little eight-letter word is the main concept of this book. What does it mean to be the linchpin of a company? How does one become a linchpin? Can anybody be a linchpin? All of these questions were addressed in the book. Before addressing all those questions, Godin first explains his definition of a linchpin. He does not mean for people to be like the small pin on a wheel. Instead of the literal definition, he considers a linchpin to be “an individual who can walk into chaos and create order, someone who can invent, connect, create, and make things happen.” (pg VI). Based off of this definition, he considers a linchpin to be a person that the company would not function with out. This person sees the problem clearly and does not panic. Instead they develop innovative solutions and create their own path. A linchpin never follows a map; they create it.
When Godin looks at the corporate world, he sees many cogs. There are far to many people that blindly follow the rules set before them. They show up to work, do as they’re told and then leave. These people are compliant, under paid and in pain because they are not following their passions. This is Godin’s target audience. In order to inspire, you must speak to those in need.
From Godin’s research he has developed seven abilities that make a great linchpin. All of these abilities make the linchpin a unique asset that is indispensible to the company. These seven abilities are 1) Providing a unique interface between members of the organization 2) Delivering unique creativity 3) managing a situation or organization of great complexity 4) leading customers 5) inspiring staff 6) providing deep domain knowledge 7) possessing a unique talent. Godin describes each of these talents in detail and explains why if a person is special enough to possess all seven, then they can be an indispensable worker.
When explaining his point about why linchpins are the artists of their industry, Godin used a few good examples to help bring his point across. Artists create things, whether it is a beautiful painting, sculpture or new business model. All artists are innovators, creators and visionaries. The sign of a true artist is when they see something that’s so different and yet works so well. While Ev Williams was creating twitter, he did not use a conventional business model. When people first saw his project, they thought it was absurd. No one had ever seen such a thing. However, it’s uniqueness helped spread the word about twitter. Now it is a hugely successful form of social media. By throwing in the real life example of Ev Williams and Twitter into the book, it made Godin’s point more concrete. Without William’s quotes and the well-known success of Twitter, the point would have just been an abstract theory. Because I know the reality of Twitter, I could conceptualize the problems Williams faced and now I see how he overcame them. By using real life examples, Godin was able to better prove his point.
While I felt like Godin had some great examples, he also had some that were sub par. There were many times where the book seemed more like a cliché inspirational speech, than anything of substance. When discussing how one becomes a linchpin, Godin wrote that we all could be CEO’s of top companies. He used the example of Richard Branson and how he built his airline company. Godin tells the story of his idea for Virgin Atlantic and then goes on to say that anyone could do Branson’s job if they thought creatively enough and knew what to look for. While this is a sweet and thoughtful thing to say; it is not accurate. In reality not everyone can be a CEO. It takes a lot of leadership skills, vision and intelligence to be a good leader. It’s important for a good leader to always be looking for new opportunities, make important decisions and understand your audience. Each of those adjectives are characteristics that Branson possesses, however not everyone has them or can learn them. Even if someone did, they are not the only qualities that make a good linchpin or guarantee success. Godin devotes a whole chapter on “becoming a linchpin”. Even if someone reads the advice a thousand times that does not guarantee that they can apply it. While every one is special and has a lot to offer the world, that does not mean they will be the linchpin of their company. It takes practice, intelligence and a lot more than just reading a book to teach the skills needed to succeed.
Overall this book would get a B rating on a traditional college grading system. It brings up some interesting points about how to become a better worker as well as helped me better understand not to let my fear inhibit me from trying a new method. I learned that the best inventions were created by people who looked at things in a different way than the average person. They were able to see the problem, understand it and then had the courage to try something new. This is a useful skill that any body can use in their work or while at home. While that was a useful skill, Godin had a tendency to ramble on in the book. Sometimes his lessons sounded more like a cliché speech, then something I could see myself applying. Godin has accomplished a lot in his life. He has seen much success in the marketing world. If he had incorporated some of those experiences in the book, it would have felt more genuine and less like someone preaching to me about having a good work ethic. This would have helped me to better visualize how his points are feasible. Despite the rambling, the book does have some worthwhile points that are important for anyone in the workplace to understand. For anyone who is just entering the workforce or feels stuck at his or her job, I would recommend this book as a useful guide on how to navigate the corporate world.

28 people found this helpful

Helpful

Jonathan Peyton

Should be a mandatory onboarding requirement for new hires

Reviewed in the United States on January 12, 2020

Verified Purchase

Great book! Thoroughly enjoyed reading through this. Great concepts and ideas and if you want to exceed in any area of your life you'll want to start doing some of the things that Seth outlines. I only rated this 4-stars b/c in some of the chapters I felt like the content was a little jumbled. The organization that embraces the Linchpin mentality moves forward - you'll immediately recognize people in your workplace as "the resistance" and the loyal defenders of the status quo - stay on the Linchpin path and don't let your own fear & doubt or the actions & thoughts of others take you off course. Highly recommend - great book!

One person found this helpful

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Richie

Too repetitive and certainly nothing groundbreaking. I've read plenty ...

Reviewed in the United States on March 2, 2015

Verified Purchase

Too repetitive and certainly nothing groundbreaking. I've read plenty of books in the self-improvement genre, a lot of which I can read from cover to cover with ease. With "LinchPin," I'm sorry to say, my eyes glazed over by page 80. Also, the book was too repetitive and certainly nothing groundbreaking. Oh, and did I mention? The book was too repetitive and certainly nothing groundbreaking.

EDIT: I'm changing my review from 1 stars to 3. I mustered up enough courage to finish reading the remainder of the book. After you get beyond the repetitive nature of the first 100 pages, it starts to become a bit less painful and somewhat motivating.

15 people found this helpful

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Top reviews from other countries

Kleshtrem

ugh.

Reviewed in the United Kingdom on August 16, 2017

Verified Purchase

It's not trash, it's just an assortment of blog posts put together, repeated the message of how important you have to be at work. Crawling through it was unpleasant and it could have been summarised in one tenth of its current size. Don't mind the diagrams that make no sense and the references that are taken completely out of proportions. It tries to be a rebel leader but unfortunately for that, you first have to understand what you rebel against.
It's pretty good though if you're a blogger and like to talk colourful and emotional. So that's a +1.

15 people found this helpful

LedZepTT_

Prepare for the rise of the robots!

Reviewed in the United Kingdom on December 28, 2016

Verified Purchase

This isn't Seth Godin's latest book, but it maybe one of his most relevant if you want to keep your job!

It's no longer enough to be a loyal and hard-working employee; you're still replaceable. This book highlights who companies really need and how you can become indespensible. In addition to keeping your job, you'll find your work more challenging and enjoyable.

The book provides many successful examples of linchpins at (American) companies, such as Google, Zappa, Ideo, etc. What if you work at at ordinary (non-tech) British company, can you still become a linchpin?

I think so, if you have the right attitude AND your employer/manager isn't excessively bureaucratic. (Seth argues that it isn't employers with the problem, but our own resistance and fear of change.)

The book was published in 2010 when the greatest threat to employment was globalisation; I believe the bigger threat (including to professionals) is now A.I. and robotics.

4 stars as the book could probably get the message across in fewer pages and have more international examples.

3 people found this helpful

J. S. Hardman

Read it rather than listen to the audio version

Reviewed in the United Kingdom on July 16, 2010

Verified Purchase

I love the convenience of audio books, but on this occasion I would say buy the print copy and read it instead. The reason for this is that the audio version of "Linchpin: Are you indispensible" is read without any great emphasis, except right at the beginning when told you are a genius. So, for the length of two CDs, you listen to material that is actually quite incisive, but the audio just washes over you, with the result that at the end you cannot remember the things that you meant to action as a result of things said earlier on. Read it in printed form and you will turn corners or make notes. I've listened to the CDs three times (I had them on a loop in the car) over a period of a couple of weeks and still couldn't write down a complete action list resulting from the material. The audio version is also abridged, so the printed form will contain extra material - I do not know the details.

In terms of the content, I found myself agreeing with most of it, particularly talk of resistance. It can be summarised as "you can either try to be the best you can be or you can just fit in". That's it really. What the author does not go into is the problem of how few companies can cope with people who push to be really good, who do creative stuff and work slightly outside the box. Many companies (or middle or junior managers at least) want people who do what they are told, nothing more, nothing less, and who just keep their heads down. That might not be what the executives want, but lower levels of management often do. So, if you are one of those people who push to do things better, to create more, to deliver more, to improve quality and performance, then you may just have to start your own company or try working for a number of companies before you find one where your efforts are appreciated. Sad, but true - in the UK at least.

I do also have a couple of issues with the idea of making yourself indispensible. From the employer's point of view, anybody indispensible represents key-person risk. Allowing anybody to become indispensible is a mistake on the employer's part. Employers may take different actions when they realise that somebody is becoming indispensible. The drastic one is to get rid of the person before it is too late, the less drastic is to ensure that skills and knowledge are shared so that the person does not become indispensible. From the employee's point of view, if the employee has loyalty to his/her employer or colleagues then the employee should recognise when this key-person risk is developing and try to ensure that action is taken to reduce it. As a contractor, I believe that one of my responsibilities is to ensure that when I move from one contract to another, my previous client is able to continue without too much impact. Whether that is by documenting in great detail the many things I do, by training other people to do those same things, or by a combination of methods, I believe making myself indispensible is wrong, despite understanding why from a job security angle some people would want to. However, making myself the best I can be is right.

So, I think the title could be changed - are you the best you can be, rather than are you indispensible. And I would say, read this book rather than listen to it. But otherwise, it is pretty good, if not great.

6 people found this helpful

Amechatclotho

Top appraisal at work - all because of this book!

Reviewed in the United Kingdom on June 14, 2013

Verified Purchase

If you want to up your game, but more importantly, find some of life's greatest truths that stare you right in the face, then this is the book to read. FULL of common sense, yet put so plainly that you don't need a degree to understand - Seth managed to reach out and inspire me.

It's elegantly written, solidly constructed, and as the title said, by reading through, it helped me to reframe my attitude, and now I am a Linchpin at work - and I am loving every moment.

This also helped me to realise I was a diamond-in-the-rough but natural networker, and helped me to tap into using the networking skills to bring about faster completions of projects, listen and ~learn~ more about things that were about to happen, and see the signs and take action to minimize any issues before they hit other people's radar! This is something that only improves in time - I've even been asked once if I can see the future. (And no, I cannot!)

This book is amazing. What else can I say, except if you don't buy it, add it to your wishlist, and buy it when you can.

3 people found this helpful

Dizzy

mindset and adaptation to change - written for US market, though relevant in many societies

Reviewed in the United Kingdom on December 30, 2020

Verified Purchase

Item arrived safely and I have listened several times. I like Seth Godin and his straightforward approach. He discusses becoming a person indispensible within an organisation. Its written for US market, so bear that in mind, however I do think there are many salient points in this book. I enjoyed it.

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