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Linchpin: Are You Indispensable? Paperback – April 26, 2011
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Amazon Exclusive: Hugh MacLeod Reviews Linchpin
Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog, gapingvoid.com, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller. Read his exclusive Amazon guest review of Linchpin:
This is by far Seth’s most passionate book. He’s pulling fewer punches. He’s out for blood. He’s out to make a difference. And that glorious, heartfelt passion is obvious on every page, even if it is in Seth’s usual quiet, lucid, understated manner.
A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.
No surprises there—that’s exactly what one would expect Seth to say. But here’s where it gets interesting.
In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”
And from Linchpin?
"Everyone’s an artist now."
By Seth’s definition, an artist is not just some person who messes around with paint and brushes, an artist is somebody who does (and I LOVE this term) “emotional work.”
Work that you put your heart and soul into. Work that matters. Work that you gladly sacrifice all other alternatives for. As a working artist and cartoonist myself, I know exactly what he means. It’s not what you do, it’s the way that you do it.
The only people who have a hope of becoming linchpins in any organization, who have any hope of changing anything for the better in real terms, are those who have the capacity to do “emotional work” at a high level—to be true artists at whatever they set their minds on doing. The guys who just plod around the office corridors, just turning up for their paycheck.... Well, those guys don’t have a prayer, poor things. The world is just too interesting and competitive now.
And Seth then challenges us, the readers, to become linchpins ourselves. To make the leap. To become artists. To do emotional work, whatever the sacrifice may be. It’s our choice, and it’s our burden. Seth won’t be there to catch us if we fall, but to become the people we need to be eventually, well, we probably wouldn’t want him to, anyway.
Congratulations, Seth. You have penned a real gem of a book here. Rock on.
--Hugh MacLeod --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
"It's easy to see why people pay to hear what he has to say."
"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun."
"This book is a gift."
-Jacqueline Novogratz, Founder, The Acumen Fund
"If Seth Godin didn't exist we'd need to invent him-that's how indispensable he is! You hold in your hands a compelling, accessible, and purpose-filled book. Read it, and do yourself a big favor. Your future will thank you!"
-Alan Webber, Founder, Fast Company
"This is what the future of work (and the world) looks like. Actually, it's already happening around you."
-Tony Hsieh, CEO, Zappos.com
"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still - one, to be exact - can boast his own action figure....Godin delivers his combination of counterintuitive thinking and a great sense of fun."
From the Hardcover edition.
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Seth Godin needs no introduction. A world class marketer, a best-selling author of a dozen books, an unmatched voice of influence, not to mention a sincerely genuine person on every interview and interaction. He is too good to be real and yet so real, it's hard to believe.
Even so, I did put the book down. I even came close to shipping it off to a friend but I came back to it. I read it. I finished it. I devoured it. I loved it.
Brilliant thoughts expressed in simple form and through stories and facts and experiences. After reading it, you examine your every move; you look at your decisions with fresh new perspective, and you wonder why no one else told you to do "emotional work" and called you an artist all these years when you were trying to give your art to the world. And why you let the "lizard brain" have so much power over your plans and prospects. I have now come to know my lizard brain and I have seen evidence of my linchpin within. What about you?
To permanently shut off the lizard brain may take a long time but recognizing the things that stand in the way of our dreams is the first step toward greatness.
So what does it take to be the linchpin, to become truly indispensable? Is it to write endlessly, to create daily, to be original and authentic and to do it day in and day out tirelessly? Is it to dig deep and find one single genius idea and spend the rest of your days on bringing it to life? Or is it going through one bad idea after another until a good one emerges?
So get out there and start solving hard problems and become so good that people are lost without you.