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The Linked Photographers' Guide to Online Marketing and Social Media 1st Edition

4.4 out of 5 stars 24 customer reviews
ISBN-13: 008-2039555089
ISBN-10: 1435455088
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Editorial Reviews

Review

PART 1: INTRO. Social Networking. The current state of social networking. How to apply social networking to your business. PART 2: HOW TO. Basics: Getting started online. Website. Sign up on Social Networks. PART 3: BEST PRACTICES. Social media (Community Building, etc). Blogging. Flickr. Twitter (tweet up). Facebook. Tumblr. YouTube. Vimeo. LinkedIn. Myspace. PART 4: REFERENCE. Social Networking Sites. Tools for social networks. PrintCasting. Forums. Twitter lists (who to follow). Blogs/RSS (who to read/follow). Slideshows. Selling Photos. Directories. Email Marketing. Reference websites. Wordpress. Livestreaming.

About the Author

Lindsay Adler is a professional portrait and fashion photographer. She is passionate about photography and enjoys creating surreal fashion editorials that allow her to take her dreams and fantasies and turn them into beautiful realities. Lindsay spends the majority of her time working on fashion editorials, running a portrait studio, and writing articles for a variety of publications. She is a regular contributor to "Popular Photography," "Shutterbug Magazine" and "Apogee Photo." Lindsay also teaches photography workshops and lectures at professional photography organizations, photo conferences and other international photo events. She has photographed in more than two dozen countries. Over the years, Lindsay has received many awards for her photography including Hearst awards for photojournalism and College Photographer of the Year awards for her fashion work. She has received honors or scholarships from the North American Nature Photography Association (NANPA), New York Women in Communications (NYWICI), and Syracuse University where she received her college degree.

Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at the College of Creative Studies (CCS), Detroit. Rosh offers his services to traditional media, new media and corporate clients. He owns the creative representation firm The Rosh Group, Inc. and teaches photography at two universities and serves as a social media consultant for Synectics media.
His first social media business relationship began in 1997. Sillars has co-hosted the prosperous artists podcast and blog with writer Dean Ladouceur since early 2007. Other related projects include Citynet Magazine (2000-2001) and mysuccessradio.com (2003-2004). Rosh has currently combine his two passions new media and photography to host NewMediaphotographer.com.
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Product Details

  • Paperback: 384 pages
  • Publisher: Cengage Learning PTR; 1 edition (April 23, 2010)
  • Language: English
  • ISBN-10: 1435455088
  • ISBN-13: 978-1435455085
  • Product Dimensions: 7.4 x 0.9 x 9.1 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #836,262 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Conrad J. Obregon VINE VOICE on May 17, 2010
Format: Paperback
Over four hundred million people have accounts on Facebook. Thousands, if not millions, of tweets are sent each day. Personal web sites are common. With all this traffic flying over the Internet, it's easy to see why some photographers believe that there has to be a way to turn all these electronics signals into dollars by selling their images online. "The Linked Photographers' Guide to Online Marketing and Social Media" attempts to tell photographers how to do this.

After a brief introduction to social networking on the Internet, the authors discuss some fundamentals of social network marketing, including preparation of a plan, branding, creation of websites and blogs, search engine optimization and analytics, and the use of ads. The third part of the book describes most of the major social media sites and the authors' suggestions on how to use them. The book concludes with descriptions of how the authors and other photographers have used social networking for marketing.

My first impression of the book was that it seemed rather general and did not provide enough specifics on how to use particular social media sites. Then, when I went on line with the book in hand, I found that the authors had provided more information than I noticed at first. For example, while I was familiar with Google analytics, which allow you to examine the nature of the traffic to your website (presumably so that you can improve your marketing), I was unaware that Facebook also provided its own analytics until the book led me to them. On the other hand, you won't learn how to design a good website in this book.

Even though I recommend this book for those interested in online marketing, I do have some quibbles.
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Online marketing and Social Media needs to be an integral part of all businesses today but the question that many businesses ask themselves is "How do I get started?" There are so many books written about Social Media and Internet Marketing that it is hard to decide which one to select. If you are just getting started in this Web 2.0 arena, I would suggest you pick up Lindsay Adler and Rosh Sillars' book The Linked Photographers' Guide to Online Marketing and Social Media.

Don't let the title "The Linked Photographer" deter you from picking up this book and using it as guide to begin your Online Marketing. You could substitute the title with "The Linked Web Designer", "The Linked Entrepreneur", or "The Linked Small Business Owner". Adler and Sillars' niche is photography so of course there are some pages that are more relevant for photographers but so much of the information is relevant for all businesses.
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If you are just starting out with Social Media and you don't want to buy a lot of books, this one covers how to get started with a blog and explanation of popular Social Media sites -- Twitter, Facebook, 4Square, Flickr, LinkedIn, YouTube -- enough to get you started!
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Format: Paperback
It's already been said in some of the other reviews here, but this book is an outstanding reference for all the major social sites. Rosh and Lindsay (two of the best in the field) show you step by step how to sign up for each site, as well as provide tips to get the most out of each site and (in some cases) how to tie them all together if you want to. While it is understandably geared towards photographers, anyone in any field that is even thinking about dipping their toes in the social media waters will be able to benefit from the information in this book. I considered myself pretty knowledgable on this subject already, but found many tips that I could implement myself as well as little known tricks that I wasn't aware of before.

There's even an excellent section on SEO and tips for establishing your website in a manner that will make it attractive to search engines. Also if you're thinking about adding a blog to your site, well that's even covered in here as well - again with many tips to increase its search engine ranking.
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Format: Paperback
The Linked Photographers' Guide to Online Marketing and Social Media is an exhaustive--but far from exhausting--examination of the newfangled world of social media and how to harness its unique power. Shutterbugs, however, aren't the only ones who will benefit from this study. Anyone interested in how to bend social media to their ends will find this book extremely illuminating.

The novice and intermediate alike will be introduced to not only the phenomenon of social media but also its ethos. The maxim 'you get what you give' is particularly true in the Twitterverse and Blogosphere, and the first section of the book spells out why this is the case. It also cautions the neophyte about the proper uses of social media, e.g. don't use Twitter to shamelessly plug yourself or you'll see no return on your investment.

Part II explains why what we want out of social media, as professionals, is a Return on Influence--not the more familiar mass media term 'Return on Investment'. It provides a template for the creation of ones 'personal brand' on the Internet. It shows how a website and blog are tools for improving ones standing in Google search results and how to go about optimizing keyword visibility through posts, pages, and metadata to drive traffic to ones site.

Part III delves deeply into the major social media outlets (of these perhaps only Flickr will be peripheral to those outside of the photo industry). It provides overviews of Facebook, Youtube, etc. and suggests best practices for each. The net effect is the revelation that social media, when used intelligently and with a real social commitment, will drive traffic to your website and blog across multiple platforms in a neverending nexus that increases a business's influence across the web.
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