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LinkedIn For Dummies 2nd Edition

4.2 out of 5 stars 47 customer reviews
ISBN-13: 978-0470948545
ISBN-10: 047094854X
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Editorial Reviews

From the Back Cover

Don't be left out — get LinkedIn and join the largest online network of professionals in the world!

After you're LinkedIn, you are part of a large, dynamic, and incredibly useful network of fellow professionals! When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you'll go far. This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for your business!

  • Looking over LinkedIn — understand how LinkedIn works and how it can help power your career

  • Show your best side — develop a profile strategy and build your profile for maximum results

  • Grow your network — search the network to find connections and send InMail and Introductions

  • Your command console — import your contacts, expand your connections, and manage it all on your LinkedIn home page

  • Leverage your connections — find and review applicants for a job opening, find a new job for yourself, or find a service provider

  • Group psychology — discover the power of LinkedIn groups for promoting events or helping an organization

  • Getting down to business — market your business, increase your sales, and even find investors and partners

  • Career moves — traveling? moving to a new city? planning a career change? Build your network in advance, with LinkedIn

Open the book and find:

  • Help with signing up and joining LinkedIn

  • Advice for creating a profile that attracts connections

  • Tips for requesting and writing Recommendations

  • Secrets for generating and researching sales leads

  • Steps for starting or joining LinkedIn groups

  • How to post business questions to LinkedIn Answers

  • Ways to use keywords to optimize your profile

  • Ways to establish and effective network

Learn to:

  • Create a LinkedIn profile that showcases your skills and attracts contacts

  • Find and connect with former colleagues and new contacts

  • Understand LinkedIn etiquetteand recruiting solutions

  • Use LinkedIn to find a job, develop sales leads, and market your services

About the Author

Joel Elad, MBA, is the head of Real Method Consulting, a company dedicated to educating people through training seminars, DVDs, books, and other media. He is the author or coauthor of several books, including Facebook Advertising For Dummies, Starting an Online Business All-in-One For Dummies, and Web Stores Do-It-Yourself For Dummies.
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Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 2 edition (February 21, 2011)
  • Language: English
  • ISBN-10: 047094854X
  • ISBN-13: 978-0470948545
  • Product Dimensions: 7.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #706,124 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By D. Kelly on December 29, 2011
Format: Paperback Verified Purchase
For someone who's new to LinkedIn, this would be a really good book. It covers all the ins and outs of the site and gives some really good tips on maximizing your personal profile and best practices for networking through LinkedIn. I definitely picked up a few nuggets. It also covered some lesser-known aspects (at least to me) of LinkedIn like the suggestions in the last chapter, "Miscellaneous Uses for LinkedIn."

However, the primary reason I bought the book was to learn how to best manage a COMPANY profile (rather than an individual profile) on LinkedIn. This book was woefully lacking on that subject. In fact, it was never mentioned.

Overall, it was a good book, it just didn't address the one thing I was specifically looking for.
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Format: Paperback
√ With LinkedIn, it's possible, the author says, to do both: "Imagine a web site where both concepts are true, where you can demonstrate what you known and see the power of who you known."

So begins this extensive, helpful book on one of the most interesting websites in the world. LINKEDIN FOR DUMMIES is a well-written, and well-edited discussion about the myriad of ways to use LinkedIn. I was already familiar with that website, so many of the ideas were not really new to me. So, if you are already familiar with the site, recommend skipping over some of the more basic points, like getting an account, etc.

Some things, however, were indeed new, and very helpful. Here are some of the highlights:

♦ Excellent discussion on how to produce a good "Summary" for your profile.
♦ Lots of screenshots to show you how to do certain things.
♦ Interesting tips on using the "hidden power" of LinkedIn to do a "passive" job search--that is, being open to new job opportunities, even though you're not really looking right now.
♦ Fascinating quote: "People with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with fewer than 5 connections." Keep in mind, however, that that statistic comes from LinkedIn itself. They would hardly be considered an objective third party. Nevertheless, the point is good--become adept at social networking!
♦ Possibly the most valuable chapter: "Finding Employees." Joel does a great job of explaining how to get good results from a LinkedIn job listing. I had no idea that advertisers can access a "Talent Solutions" tool to manage your job listings.
♦ Don't bother becoming a LinkedIn "Lion," the author suggests.
Read more ›
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Format: Kindle Edition Verified Purchase
This is an excellent guide packed with information about LinkedIn. To the newcomer, LinkedIn is not the most user friendly service and many of the features and options don't readily explain themselves. This guide offers an overview of what the service is, why it was created and how it differs from Facebook and other social media. It offers step by step guides for many functions, but this is not a struck "how to use" book. It deftly balances wonderful tips, creative solutions and suggestions for how to make LinkedIn work for you. It covers all the major functions including joining (signing up on your own vs an invitation), how to create and optimize your profile, find connections, manage your networks, free vs paid accounts, recruiting, job seeking and much more. I found the section on Endorsements vs Recommendations very helpful. I had heard of LinkedIn and hadn't given it much thought, but now I've found it to be a wonderful tool to connect with others professionally. I highly recommend this book whether you are a newbie, current member or just want to know more, there is something for everyone.
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Format: Kindle Edition Verified Purchase
I'd had a LinkedIn account for a long time, but I never used it. This winter, I decided to develop my account. Visual Quick Start books are usually concise and full of information, and the books work as a reference once you're up and running. This book was disappointing. There was very little technical information. The book focused on features of LinkedIn in a very general way. My free version of LinkedIn is fully developed. I have received some very interesting job postings for full time work, although I am interested in part time.

Also, this is the first time I've purchased a digital version of a reference book. I don't recommend doing that. It's much easier to flip through a reference while working on a screen.
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Format: Paperback Verified Purchase
'Dummies' books often vary in quality--both in terms of the content and the intrusiveness of dummy 'jokes.' Happily, this has none of the latter, and is very clearly written with exceptionally clear illustrations. I bought it mainly to learn how to improve my profile, and it has excellent tips in that regard. The only shortcoming of a book like this is that policies and platforms for social media sites seem to change fairly often, and books like this seem to have a shelf life of maybe 18 months to 2 years.

Still, when you consider how much web searching you'd have to do to accumulate all the material, the money is worth it. This is a case where trying to get free information rather than buying it all in one document is penny-wise and pound foolish
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