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LinkedIn & Social Selling for Business Development Paperback – January 20, 2014
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About the Author
Brynne Tillman – CEO, Social Sales Link is a national LinkedIn speaker, LinkedIn Author and Trainer and is a proud LinkedIn Sales Solutions Channel Partner. Brynne has taught professionals from ARAMARK to TD Bank to IBM, as well as thousands of others. Social Sales Link is the new way of selling. It provides the link between the traditional sales training model and modern day social media and technology for sales leads and intelligence. These social sales solutions for business owners, entrepreneurs, sales managers, sales teams and personal producers not only fill the sales funnel with warm qualified leads, but assist in researching prospects, industry and competition that gives the sales professional an edge that others just don't have. Brynne’s LinkedIn expertise includes developing key strategies to connect with prospects, creating an SEO profile so that you can be found, utilizing group members and discussions, creating a strong network of professionals, and developing LinkedIn marketing plans for individuals and sales teams that drive business and ultimately revenues. Brynne, through Social Sales Link, is thrilled to now offer this powerful curriculum to sales trainers all over the world.
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Top Customer Reviews
In addition to the screenshots of various sections in LinkedIn to illustrate areas being discussed, the numerous examples of emails and direct messages helped me to better understand what to say in the process of initiating and building relationships. The suggested LinkedIn and social selling routines are very helpful and can save you considerable time by focusing your activities.
The book not only covers LinkedIn in depth, but also touches on other platforms such as Twitter and Facebook as well as how to use content as part of your business development strategy.
The challenge with any book on social media is that some information will always be outdated by the time it is published. There is no easy way around this problem for the publisher or the reader so blogs become essential for keeping current.
If you want to learn how to leverage the power of LinkedIn for sales and business development, you will profit from reading this book and watching the webinar included with it.
After flipping through the book, I sat down with LinkedIn and began implementing the strategies page by page. I was able to implement the techniques right away because the information is current, relevant and practical. It's a must-have for CEOs, business leaders and sales people. Definitely worth the money!