- File Size: 2853 KB
- Print Length: 134 pages
- Simultaneous Device Usage: Unlimited
- Publisher: EvolveGlobalPublishing.com; 2 edition (April 12, 2016)
- Publication Date: April 12, 2016
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B01E6W1XYY
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#660,008 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #321 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing
- #721 in Kindle Store > Kindle eBooks > Biographies & Memoirs > Professionals & Academics > Business
- #806 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business
|Print List Price:||$19.95|
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Linkedin Mastery for Entrepreneurs: Second Edition (New) Kindle Edition
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I wanted to learn more about LinkedIn for some time, so his book came exactly on time. I had many questions and the book answered them all. It’s also written in a very entertaining way. So I learned a lot.
Many people miss the point of LinkedIn. They think that it’s limited in use and that it’s only used for job searches and by HR people. It’s the most underutilized tools in the world, but did you know that LinkedIn is the largest publishing platform? It’s a networking catalyst to meet people, and it can do a lot more for you than just help you find a job. You can like-minded professionals there, drive people to your website, and so on.
The author goes through different sections such as how to master your LinkedIn profile (set up your profile as if it were a magazine about you), he shares, among others, why and how you can get creative online, talks about DO’s and don’ts, how Google and LinkedIn work together, shows you 5 ways to message people on LinkedIn, what marketing strategies you should use there, how big or small should your network be, and there’s also a FAQ section.
In short, a very inspiring, useful read, full of highly practical tools that I’m going to implement quickly.
"Linkedin Mastery" delivers a lot of the key benefits of his Black Marketing's consulting service. It starts at a quick pace and doesn't slow down, conveying the value of LI that most of us don't appreciate. It's interspersed with relevant data that we all should know like the optimal ratio of posts about your business vs general posts, and the odds of your profile getting viewed relative to its Google page rank. Real world examples of well known individuals and brands that use LI effectively, and those that don't, really drives home the main points.
While some say it's redundant due to the reminders that LI is not simply an HR tool, I see this is a way to get people to actually take the next steps to start implementing an action plan. I did within the first few days of starting the book, and the results were quite staggering in expanding my network and generating quality business leads. As Chris points out, your LI profile works 24/7, and you might as well start using it to grow your business, because the competition will.
No doubt the author knows what they are doing, but does not get into the nitty gritty so you can accomplish what they have done.
Most recent customer reviews
DO NOT BUY THIS BOOK!!!