- Hardcover: 220 pages
- Publisher: Bard Press (September 1, 2006)
- Language: English
- ISBN-10: 1885167660
- ISBN-13: 978-1885167668
- Product Dimensions: 5.4 x 0.7 x 7.9 inches
- Shipping Weight: 13.4 ounces (View shipping rates and policies)
- Average Customer Review: 169 customer reviews
- Amazon Best Sellers Rank: #67,646 in Books (See Top 100 in Books)
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Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Hardcover – September 1, 2006
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About the Author
Jeffrey Gitomer, the leading, world-class authority on selling, is the most-read syndicated "sales" columnist in 95 business newspapers worldwide with 4 million weekly readers. His books, including The Little Red Book of Selling (Bard Press), The Little Red Book of Sales Answers (Prentice Hall), The Sales Bible (Wiley), and Customer Satisfaction is Worthless, Customer Loyalty is Priceless (Bard Press) have sold more than 1 million copies. Annually, he presents more than 100 seminars to Fortune 500 companies and public audiences. He lives in Charlotte, North Carolina.
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This book is mostly about the author congratulating himself for writing books, having an e-zine that goes to 130,000 people, and giving a lot of speeches. He says if you want to network, you should do those things too. That covers the bulk of the book.
I cannot express how annoying it is to see the author tell you to go to his website a few times every chapter. Even worse, instead of saying "7 assets" or "6 points to make" he will say 6.5 or 5.5. That makes absolutely no sense. I guess that is his clever or cute attempt to remember him, but it makes him come off as a salesman trying to manipulate people into remembering him by using idiotic counting.
Despite the absolutely horrible self-congratulations, advertising, and non-sensical math, the book makes a few good points he and there for beginners to networking. It is worth skimming if you can put up with all of the things I mentioned above.
Also helpful is the importance of getting your message across quickly and concisely. Nobody wants to listen to much of anything over 30 seconds, so the idea of keeping it short and sweet is so relevent.
The author has a wonderful rapport established with the reader; his anecdotes are humorous and he just lets people know he's a nice guy willing to help. Although some of his observations are fairly pedestrian for seasoned professionals, it's not bad for a refresher course; and for the young executives, this could help launch a successful career.
Overall, this is a nice resource guide to weaving your way into the often baffling approach to making the right, long lasting connections that may come in handy immediately, or perhaps several years down the road. It's certainly a modest price to pay for even one tactic that could help you land some big account, or prevent from losing one.
Personally, I thought that Jeffrey's book "The Little Red Book of Selling," was a bit pushy, and sometimes came off as insulting and crude. I found none of that in the "Little Black Book of Connections." It's still Jeffrey Gittomer; direct, hard-hitting, and in-your-face, but in a manner I find respectful, yet humorous.
I am on my third reading of this book as I write this review. I suggest a quick 1st reading, followed by a second reading with hi-liter in hand to underline what you need most, and then read it again as you need it. This is a book I refer to quite often, and have used the advice in it to improve relationships on the job, in ministry, and in casual contacts.
If you think you need this book--you probably do. If you think you don't need this book--you are more than likely in DESPERATE need of it! I can't imagine anyone going wrong by adding this book to their library.