- Hardcover: 256 pages
- Publisher: Wiley; 1 edition (November 9, 2009)
- Language: English
- ISBN-10: 0470398523
- ISBN-13: 978-0470398524
- Product Dimensions: 5.4 x 1 x 7.3 inches
- Shipping Weight: 9.6 ounces (View shipping rates and policies)
- Average Customer Review: 20 customer reviews
- Amazon Best Sellers Rank: #876,337 in Books (See Top 100 in Books)
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The Little Book of Safe Money: How to Conquer Killer Markets, Con Artists, and Yourself Hardcover – November 9, 2009
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The Three Commandments of Investing
Amazon-exclusive content from author Jason Zweig
Thou shalt take no risk that thou needst not take. Always ask yourself: Is this risk necessary? Are there safer alternatives that can accomplish the same objective? Have I studied the pros and cons of each before settling on this choice as the single best way to achieve my goal? Unless you ask, do not invest. The Second Commandment:
Thou shalt take no risk that is not most certain to reward thee for taking it. Always ask yourself: How do I know this risk will be rewarded? “Most certain to reward thee” does not mean that there is zero chance that you will not be rewarded. It does mean, and must mean, that you are highly likely to be rewarded. What is the historical evidence, based on the real experience of other investors, to suggest that this approach will actually succeed? During the periods in the past when it hasn’t worked – and every investment in history has gone through such dry spells, regardless of what the hypesters might tell you – how big were the losses? Unless you ask, do not invest. The Third Commandment:
Thou shalt put no money at risk that thou canst not afford to lose. Always ask yourself: Can I stand to lose 100 percent of this money? Have I analyzed not merely how much I will gain if I am right, but how much I can lose and how I will overcome those losses if I turn out to be wrong? Will my other assets and income be sufficient to sustain me if this investment wipes me out? If I lose every penny I put into this idea, can I recover from the damage? Unless you ask, do not invest.
"A little book with big advice. Jason Zweig . . . doesn’tpromise investors the moon, but in language that everyone canunderstand, he offers solid, common-sense steps to protect andimprove their portfolios. . . Such advice is consistent with thebigidea of Zweig’s book: If an investment looks too good tobe true, it probably is. And he offers a useful process to helpreaders remember it."
"There are very few in the financial media whose material Iwould consider recommended reading. Wall Street Journal columnistJason Zweig is one of them, and his new book is one you shouldconsider. His latest work adds to his reputation for booksthat not only provide important insights into the winninginvestment strategy, but are also good reads. This little book isfilled with sage counsel from which even sophisticated investorscan benefit. . . His book also provides advice on how to avoid manyof the behavioral mistakes investors keep repeating. As WilliamBernstein, who wrote the forward, put it: ‘Jason Zweig knowsyour financial demons, where they live, why they’re makingyour poor, and how you can beat them."
—Larry Swedroe, CBS MoneyWatch
This book is a well written, fascinating page turner that I readin one sitting with a big bag of microwave popcorn. Yet, Idon’t just recommend a book because it was thoroughlyenjoyable. The main reason to read this book is that it can put youon the path toward reaching financial freedom. But it’s up toyou and whether you’d rather spend your retirement yearspursuing your interests, or spend them asking strangers ifthey’d like their value meal supersized.
—Allan Roth, Founder of Wealth Logic, and author of How ASecond Grader Beats Wall Street
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Would also recommend The Little Book of Main Street Money by Clements and The Little Book of Bulletproof...Read more
through the nonsense of many of the "pros".