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The Little Book That Still Beats the Market Hardcover – Illustrated, September 7, 2010

by Joel Greenblatt (Author), Andrew Tobias (Foreword)
4.5 4.5 out of 5 stars 4,529 ratings
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The Little Book that Still Beats the Market (Little Books. Big Profits)
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Amazon.com Review

In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it.

While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market.

As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”


An Exclusive Q&A with Author Joel Greenblatt

It's been five years since you first published The Little Book That Beats the Market. Have your thoughts changed at all about the effectiveness of value investing?

In my mind, the principles of value investing have not changed. As we've learned yet again, markets can be volatile and emotional. They often go to extremes of pessimism and optimism, and prices can and often do fluctuate wildly and significantly over short periods of time. As a result, Mr. Market can provide some excellent opportunities to purchase bargain priced stocks when people are unduly pessimistic. This is where value investing comes in. Buying companies below their true value is the road to being a successful investor. The magic formula found in the Little Book seeks to buy a group of above average companies but only when they are available at below average prices. Because it is a formula, it seeks to do this in an unemotional way that can take advantage of the market's mood swings. Ben Graham taught us these lessons in the 1930s and the principles still hold as well today as when he first wrote them down more than 70 years ago.

Do you think individual investors should re-think their investment strategy as a result of the recent market crash and recession?

I think the best lesson that can be learned from the recent price drop and partial recovery is that stocks are volatile. For most people, stocks should represent a portion of their investment portfolio because I still believe that over the long term they will provide superior returns relative to most alternative investments. However, whether that portion of an investment portfolio devoted to stock investments should be 40% of an investor's portfolio or 80% is a very individual decision. How much are you willing (or able) to lose before you panic out? There's no sense investing such a large portion of your assets in a long-term strategy if you can't take the pain when your chosen strategy doesn't work out for a period of years. The "magic formula" found in the book can underperform the market for years. It can also lose money if the market goes down. But it is also a strategy that makes a lot of sense and that should work well for investors over the long term.

Can you explain the Magic Formula's basic strategy in one sentence?

The Magic Formula strategy is a long-term investment strategy designed to help investors buy a group of above-average companies but only when they are available at below-average prices.

You make reference in the new afterword to receiving a number of emails from readers after the The Little Book That Beats the Market was published. Could you share with us some of the comments you received?

I received many emails after the first edition of the book was published. Some suggested that the strategy was working great for them while others reported that they had waited over a year and the strategy was underperforming. These results and emails are consistent with the message of the book. Over the five years since the book was published, the strategy earned very nice returns for investors, but the ride was bumpy. Not only did the formula underperform for a period of time, in 2008 it lost money along with the market. Overall, the formula performed quite well but only for those who maintained a true long-term perspective. This is easier said than done. In the new afterword, I try to give more facts, color and information about the strategy that I hope will help investors be successful in taking full advantage of the magic formula over the long term. Of course, I also got plenty of emails where investors just asked us to do it all for them. Other emails asked us to apply the formula internationally. As a result, we have worked on both of these projects over the last several years.

In the new afterword, you write "Beating the market isn't the same thing as making money." Can you elaborate on this and why it's a difficult concept to swallow at times?

Since the strategy involves buying a portfolio that is 100% long the stock market, if the stock market goes down, our portfolio may well go down, too. If the market drops 40% and we beat the market by losing only 38%, this is small consolation. As I say in the afterword, while I firmly believe that for most people an investment in the stock market should represent a substantial portion of your investment portfolio, how big that portion should be can vary widely. For some it can be well over half of assets, for others well less than half might be appropriate. The magic formula strategy is a wonderful strategy for that portion of your portfolio that you choose to invest in the stock market. In fact, I truly believe that the magic formula remains one of your best options. How much to invest in the stock market, however, is a very personal decision that should be partially based on your ability to withstand short-term negative price movements. One encouraging fact, though, discussed in the afterword is the performance of our large cap portfolio over the last decade. Over that period, the market as measured by the S&P 500 was actually down, yet our backtests showed that following the formula over those same ten years would have resulted in a more than tripling of your money. Unfortunately, those great long-term returns came with plenty of bumps, including some not so short periods of losses and underperformance. But once again, if the formula worked every day, every month and every year, everyone would follow it and it would be ruined. Fortunately, it's not so great, and as a result I strongly believe that long-term investors should continue to benefit from the magic formula for many years to come.

From the Inside Flap

In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book That Beats the Market―a New York Times bestseller with 300,000 copies in print―Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book That Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009.

In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author's time-tested formula that makes buying above-average companies at below-average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using sixth-grade math, plain language, and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You'll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone "knows" it.

While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long-term strategy that they can understand and stick with through both good and bad periods for the stock market.

As the Wall Street Journal stated about the original edition, "Mr. Greenblatt says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages six to fifteen. They are in luck. His Little Book is one of the best, clearest guides to value investing out there."

From the Back Cover

Praise for THE LITTLE BOOK THAT BEATS THE MARKET

"Simply perfect. One of the most important investment books of the last 50 years!"
―Michael Price

"A landmark book―a stunningly simple and low-risk way to significantly beat the market!"
―Michael Steinhardt, the Dean of Wall Street hedge fund managers

"This book is the finest simple distillation of modern value investing principles ever written. It should be mandatory reading for all serious investorsfrom the fourth grade on up."
―Professor Bruce Greenwald, Director of the Heilbrunn Center for Graham and Dodd Investing, Columbia Business School

"The book unquestionably makes good on its promises."
―SmartMoney

"Greenblatt delivers admirably . . . it contains one of the clearest, most entertaining explanations you'll ever see of the ideas underlying value investing."
―International Herald Tribune

About the Author

Joel Greenblatt is the founder of Gotham Capital, an invest-ment partnership that achieved 40% annualized returns for the twenty years after its founding in 1985. He is a professor on the adjunct faculty of Columbia Business School, the Chief Strategist for Formula Investing, the former chairman of the board of a Fortune 500 company, and the author of You Can Be a Stock Market Genius and The Little Book That Beats the Market. Greenblatt holds a BS and an MBA from the Wharton School.
Previous page
  1. Part of series
    Little Books. Big Profits
  2. Print length
    208 pages
  3. Language
    English
  4. Publisher
    John Wiley & Sons
  5. Publication date
    September 7, 2010
  6. Dimensions
    5.3 x 0.9 x 7.1 inches
  7. ISBN-10
    0471733067
  8. ISBN-13
    978-0470624159
  9. See all details
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  1. Second, once we come up with our estimate for how much Jason’s business will earn next year, we have to determine how confident we are in our prediction.
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Product details

  • ASIN ‏ : ‎ 0470624159
  • Publisher ‏ : ‎ John Wiley & Sons; 1st edition (September 7, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 0471733067
  • ISBN-13 ‏ : ‎ 978-0470624159
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.3 x 0.9 x 7.1 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 4,529 ratings
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Joel Greenblatt

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Joel Greenblatt is the founder and a managing partner of Gotham Capital, a private investment partnership that has achieved 40% annualized returns since its inception in 1985. He is a professor on the adjunct faculty of Columbia Business School, the former chairman of the board of a Fortune 500 company, the cofounder of the Value Investors Club website, and the author of You Can Be a Stock Market Genius. Greenblatt holds a BS and an MBA from the Wharton School.

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4.5 out of 5 stars
4.5 out of 5
4,529 global ratings
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A very instructive guide for investing, with all the steps you need to beat the market
5 Stars
A very instructive guide for investing, with all the steps you need to beat the market
This book is really instructive, if you are a investor who have problems with how to choose stocks , then I will 100% recommend it to you! With the magic formula which the book mentions, you will able to choose the correct stocks and more, you don't have to focus on the stock market every day with fear--you just have to buy the magic formula stocks, then wait for the money to start rolling into your budget!This book is also a good beginner"s guide. It covers some basics, like putting the money in the bank, and bonds, and finally explaining that investing is the best solution to your money! And more, this book is written with humor, so anybody, even children will enjoy it very much. If you are a parent who wants your child to learn investing, then you should buy this book as a present for your child.One thing I want to say is this book is quite outdated (although just 12 years or so), like the author said that the US government bond is 6 percent, but it is much lower nowadays. But considering all things, I would say that this is definitely a good investing book, and therefore you should buy it immediately!
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A very instructive guide for investing, with all the steps you need to beat the market
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Anthony Lam
5.0 out of 5 stars A very instructive guide for investing, with all the steps you need to beat the market
Reviewed in the United States on January 29, 2022
This book is really instructive, if you are a investor who have problems with how to choose stocks , then I will 100% recommend it to you! With the magic formula which the book mentions, you will able to choose the correct stocks and more, you don't have to focus on the stock market every day with fear--you just have to buy the magic formula stocks, then wait for the money to start rolling into your budget!
This book is also a good beginner"s guide. It covers some basics, like putting the money in the bank, and bonds, and finally explaining that investing is the best solution to your money! And more, this book is written with humor, so anybody, even children will enjoy it very much. If you are a parent who wants your child to learn investing, then you should buy this book as a present for your child.
One thing I want to say is this book is quite outdated (although just 12 years or so), like the author said that the US government bond is 6 percent, but it is much lower nowadays. But considering all things, I would say that this is definitely a good investing book, and therefore you should buy it immediately!
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