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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS Hardcover – December 16, 2006
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Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting - a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn specific things you can do to maintain your intensity, drive, and commitment, discover "attitude gems" that capture the value of thousands of dollars of books and courses, learn how to overcome the most dangerous "attitude busters" then learn how to maintain your YES! Attitude every day, for the rest of your life!
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But, since I had it, I decided to at least try to read it, keeping an open mind - I might always learn something new. Oh, I learned something alright.
I learned that con artists seem to really love the self-help industry. Not that self-help is in itself a con, but rather that it is a place they find fit for breeding their own little atrocities.
Instead of providing good and worthy advice, this inane piece goes the extra mile to promote what is a rather ridiculous and presumptous 'line-of-thought'. Right in the beginning the author will talk about his product and how you can't use it without paying royalties and whatnot - since when should a book that is, allegedly, designed to help people improve themselves, go out of his way to describe how the author fully intends to milk it (and thus, the readers) for every single penny he can get? Whom is that helping? Definetly not me, the reader.
I was disgusted by this, and yet, determined to give the book a chance, I kept reading a bit further... What did I get?
I got more and more ridiculous tips that do little to advise and seem to me as being harmful, because they don't seem to allow any breathing room for THINKING. Many tips seemed to be a way of creating brainwashed employees that will bend to the bosses every will, which is a diservice, not only to the worker but to the boss. Without discussion, with blind obedience, there is little room for innovation, and, specially given our current scenario (and all that we can learn from the theory of evolution), innovation is key to survival. Without the free exchange of ideas between all eschalons, it is harder and harder to breed the ideal pout-pourri of thoughts.
These 'advices', not only do they feel like rules that one must follow religiously, but they are absolutly pretentious. The author sells the Yes!Attitude as being an attitude a notch above positive attitude, marketing it and forcing it onto the reader as if it was the absolute truth.
I felt like I was being treated as the most gullible person in the planet.
"What is the difference between a postive attitude and a Yes!Attitude?" the author asked. Well, my reply to this question in that the latter is retarded. It does not instigate innovation, it instigates (reckless) obedience. It does not promote rational thinking, it promotes pleasing others (despite oneself).
Not only I found the content extremely distasteful, the editing of the book itself adds insult to injury. It uses complementary marketing techniques to try and sell the point of the book. Big letters, colored lines. Honestly though, what I got from it is the opposite of what they wanted, I guess. I felt like I was reading a children's book (probably a horror story, it seems), as if the author wrote an absolutly condescending piece.
I understand some might not agree, but in my honest view, this book is nothing but pish-posh, disguised by a yellow hardcover to do nothing but make the author rich.
You know what is the real difference between a positive attitude and a Yes!Attitude? The former doesn't require you to follow a marketing scam and treat a man as a religious deity. Not only that, but it is perfectly viable, requires no books nor other material, is free and available everywhere, anytime. I think I'd rather have that.
If you are considering reading this book, you have probably wondered: What the heck is a Yes!Attitude? I know I did. In keeping with the spirit of the book, rather than trying to give you my interpretation of a YES!Attitude, let me share Gitomer's own words in two sets of quotes that will convince you to either read the book or look elsewhere...
"Picture in your mind the feeling of crossing the finish line, or winning a ball game, or completing some big task, or making a sale, and at the end making some gesture of triumph, like raising your fists in the air and screaming, 'YES!'...Can you picture it? It's a happy moment, it's a joyous moment, it's a triumphant moment, it's a winning moment, and that's why you scream 'YES!'...When something great happens, no one screams, 'Positive!' Everyone screams, 'YES!' That's the difference. That's the YES! factor."
"YES!Attitude is not just about being a YES! person. Nor is it about saying "YES!" all the time...It's not just saying "YES!" It's thinking YES!, having a YES! frame of mind, having a YES! outlook on life, and looking at things and people with YES! in mind. It's a reinforced way of speaking and taking action...I believe one of the most interesting aspects of YES!Attitude is the inability to define it in a sentence. Like positive attitude, YES!Attitude would be defined by one hundred people in one hundred different ways. Pick your own definition of YES!Attitude. But LIVE it; don't just define it...I believe that YES!Attitude follows positive attitude by a year or two. Like any higher form of learning or mental process, you attain mastery over time. Bit by positive bit. Day by positive day. Until one day, it's YES!"
Written in a straightforward, yet non-threatening and enjoyable way, the book is filled with tests, questions, checklists, suggestions, anecdotes, challenges, and practical actions that reinforced Gitomer's common-sense analysis of the importance of having a positive attitude in all aspects of your life. I believe this book helped prepare and exercise my mind to process events and experiences positively, and it showed me how everything works together in creating a true YES!Attitude.
Since reading this book, and visiting Gitomer's website (referenced in the book), I have been compelled to further explore my attitude and abilities. Guided by Gitomer's own list of some of his favorite authors, I have subsequently expanded my personal collection of positive, inspiring books and compact discs with works by James Allen, Watty Piper, Robert Collier, Earl Nightingale, Dale Carnegie, Napoleon Hill, Norman Vincent Peale, W. Clement Stone, and Orison Swett Marden. I am excited, and I am looking forward to reading and hearing more from Gitomer and other influential thinkers and doers like him.