Top positive review
One person found this helpful
To the Point but Detailed. Comprehensive but Easy to Read.
on November 10, 2012
A great book written by a gentleman who gives it to you straight. I really enjoyed this book because he cuts through the BS and tells you what works and what doesn't work. He has practical applications throughout the book backed by a positive track record with his own selling, speaking, writing and persuading of others. The book itself is absolutely stunning-- color pages, little funny cartoons, bright/bold key points and well laid out. The content is even better. I am not a big fan of reading and usually opt for audio books, but this book I got through in 3 days and it helped a lot. I learned a lot about how to assess my strengths/weaknesses, how to practice, how to modify my approach and ultimately use the tell tale signs from the other party to strategically win my point/case/argument/idea (without being sneaky/sly or misleading). I'm very confident in my public speaking and sales skills but I still learned a lot from this book. If you're a rookie in sales or a bit meek and want to learn how to be more assertive and win your points, this book is like gold for you. Even if you're already fairly versed in sales and speaking like I am, you will still learn a ton of points. I recommend purchasing it and reading it for yourself!