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A Little Less Conversation: Connecting with Customers in a Noisy World Paperback – September 15, 2008
Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
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About the Author
He holds a degree in Economics from UNH, and lives in the great Northeast.
Top Customer Reviews
Yes, some of the ideas and information may seem basic, but just like the consumer world, the world of business book know-how is often filled with too much noise and clutter and Asacker's book is a fresh reminder of just how important it is for all of us to have business philosophies that look towards the future, not just the near term. According to Asacker, "Customers not only want brands they choose to be reliable and fair, they also want them to look good, be good and do good. They want to save time and money, but they also want to be uniquely acknowledged, involved and engaged. To stay relevant, brands must evolve with customers' evolving concept of value....It requires vision, belief in collaborative innovation, empathy for the customer and a passion for experimentation.Read more ›
Tom cuts down the distractions and provides a clear focus for your branding efforts: creating VALUE.
Most Recent Customer Reviews
With "A Little Less Conversation," the thoughtful brand maverick Asacker injects the same revolutionary spirit and humor he delivers in his speaking engagements, achieving the same... Read morePublished on January 26, 2009 by Scott B. Silverman
Asacker has an amazing ability to distill complex business marketing and branding concepts into understandable, and more importantly, actionable discussion for all business... Read morePublished on December 22, 2008 by Blake