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A Little Less Conversation: Connecting with Customers in a Noisy World Paperback – September 15, 2008

4.9 out of 5 stars 7 customer reviews

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Frequently Bought Together

  • A Little Less Conversation: Connecting with Customers in a Noisy World
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Editorial Reviews

Review

Timely, thought provoking and all about the new brand vision. I went to school on Tom's ideas. --Jeff Taylor, Founder, Monster.com and CEO , Eons

About the Author

A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world. His previous book, A Clear Eye for Branding, has been a PMP best-seller since it was first published in 2005. He writes regularly for both the national and business press and has provided analysis on television and radio broadcasts. As an independent business consultant, he's advised start-up ventures and Fortune 100 companies on marketplace trends and brand development.

He holds a degree in Economics from UNH, and lives in the great Northeast.
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Product Details

  • Paperback: 186 pages
  • Publisher: Paramount Market Publishing, Inc.; First edition (September 15, 2008)
  • Language: English
  • ISBN-10: 098017452X
  • ISBN-13: 978-0980174526
  • Product Dimensions: 0.2 x 5.2 x 7.8 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,019,341 in Books (See Top 100 in Books)

Customer Reviews

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By Patricia Minglin on September 23, 2008
Format: Paperback
"What the business thinks it produces is not of first importance. What the consumer thinks he is buying, what he considers `value' is decisive." That is a quote from Peter Drucker, a management consultant and self-described "social ecologist." His quote is just one of many interspersed throughout Tom Asacker's latest book, "A Little Less Conversation: Connecting with Consumers in a Noisy World." In addition to the clever quotes and unique "interview style" writing, Asacker's book hits a familiar note for those looking to connect with today's consumers--especially eco-consumers-- as it strives to explain "why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees and how organizations can change to focus on the customers, not their products or services."

Yes, some of the ideas and information may seem basic, but just like the consumer world, the world of business book know-how is often filled with too much noise and clutter and Asacker's book is a fresh reminder of just how important it is for all of us to have business philosophies that look towards the future, not just the near term. According to Asacker, "Customers not only want brands they choose to be reliable and fair, they also want them to look good, be good and do good. They want to save time and money, but they also want to be uniquely acknowledged, involved and engaged. To stay relevant, brands must evolve with customers' evolving concept of value....It requires vision, belief in collaborative innovation, empathy for the customer and a passion for experimentation.
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Format: Paperback
Once again, Tom Asacker goes deep with "A Little Less Conversation". Simply stated, a must read for anyone who (1) runs a business, no matter the size, and (2) is charged with promoting a brand (you know who you are). Tom's writing style and storytelling on how to "connect" with customers provides clarity and inspiration resulting in a most unique and entertaining read. In such a fast-pace world of change, it's as if Tom brings to life all of today's marketing and business principles you've known subconsciously but were never able to articulate. If you want to truly find out what your customers want, you probably want to read this book first.
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Format: Paperback
Standing out means the world in the field of advertising. "A Little Less Conversation: Connecting with Customers in a Noisy World" is an advertising advice manual that advocates standing out is of utmost importance. Asacker discusses from start to launch about creating a brand that the target customer will remember above all other brands, and how to turn that recognition into sales. "A Little Less Conversation" is solid and informative, a strong consideration for advertising professionals.
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Branding is a powerful tool, but many organizations have lost their focus. They are taking actions that have little impact (if any), on their brand and their consumers.

Tom cuts down the distractions and provides a clear focus for your branding efforts: creating VALUE.
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