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Little Red Book of Selling: 12.5 Principles of Sales Greatness by [Jeffrey  Gitomer]
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Little Red Book of Selling: 12.5 Principles of Sales Greatness Kindle Edition

4.6 out of 5 stars 1,314 ratings

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Length: 230 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Publishers Weekly

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an alternate kindle_edition edition.

About the Author

Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz. --This text refers to an alternate kindle_edition edition.

Product details

  • File size : 1558 KB
  • Publication date : September 25, 2004
  • Word Wise : Enabled
  • Print length : 230 pages
  • Publisher : ; 1st edition (September 25, 2004)
  • ASIN : B000WH7PCC
  • Language: : English
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Screen Reader : Supported
  • Text-to-Speech : Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 1,314 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,314 global ratings
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Reviewed in the United States on January 8, 2018
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Reviewed in the United States on March 20, 2016
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Reviewed in the United States on September 24, 2018
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Reviewed in the United States on November 22, 2015
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Reviewed in the United States on September 15, 2019
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Top reviews from other countries

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5.0 out of 5 stars Little Red Book of Selling reviewed by Tevin Gongo
Reviewed in the United Kingdom on November 25, 2019
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Kaia-Liisa
5.0 out of 5 stars Buy it, buy it, buy it
Reviewed in the United Kingdom on June 2, 2018
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Stuart
4.0 out of 5 stars Great knowledgeable and very insightful
Reviewed in the United Kingdom on September 19, 2017
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terryglobal
4.0 out of 5 stars Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles fo sales
Reviewed in the United Kingdom on September 14, 2014
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Andream
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 23, 2018
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