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Little Red Book of Selling: 12.5 Principles of Sales Greatness Hardcover – September 25, 2004

4.6 out of 5 stars 1,817 ratings

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Frequently bought together

  • Little Red Book of Selling: 12.5 Principles of Sales Greatness
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  • How to Win Friends & Influence People
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  • Jeffrey Gitomer's Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
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Editorial Reviews

From Publishers Weekly

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

This isn't just a red book; it's a Red Bull of high-energy sales tips & counsel. -- David Dorsey, The Wall Street Journal (May 3rd 2006)

Product details

  • Publisher ‏ : ‎ Bard Press; 1st edition (September 25, 2004)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 220 pages
  • ISBN-10 ‏ : ‎ 1885167601
  • ISBN-13 ‏ : ‎ 978-1885167606
  • Item Weight ‏ : ‎ 14.4 ounces
  • Customer Reviews:
    4.6 out of 5 stars 1,817 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,817 global ratings
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5.0 out of 5 stars Little Red Book of Selling reviewed by Tevin Gongo
Reviewed in the United Kingdom on November 25, 2019
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5.0 out of 5 stars Buy it, buy it, buy it
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5.0 out of 5 stars Five Stars
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4.0 out of 5 stars Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles fo sales
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Sean Homer
5.0 out of 5 stars Eye opener
Reviewed in the United Kingdom on August 16, 2017
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