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Showing 1-10 of 316 reviews(Verified Purchases). See all 478 reviews
on November 22, 2015
This book addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created The Little Red Book of Selling to show them how to get past the usual obstacles and sell their products and services with new zest and vigor.

Filled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, The Little Red Book of Selling offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.

Highly recommended for an individual or team in the sales profession.
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on September 10, 2013
As many have said its not a sales TECHNIQUE book. (Even the title says its "Principles of Sales Greatness.") None the less it is a sales book that will or can improve sales because even though you've read countless sales guides, you probably don't put it into action.

Gitomer is right that most sales people already know what to do. This is a more why aren't you following these priciples and if you did you would get better. If you read it and don't put it into action, you will get what you always got.

If you like a bare bones, gritty, tough kick in the butt style of prose, this is the book for you. No fluff all stuff. There are some gems in the book and it (at least for me) is thought and action provoking.

This (like many sales books) is geared mainly to selling to business. I sell the world's finest motorcycles (retail) and still found plenty of useful information.

If you know it all, skip it. If you don't (and who really does?)get this book. You can only get better.
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on April 13, 2017
great read
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on July 12, 2017
Great book on selling that is actually usable rather than tired old school stuff some books have presented.
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on May 4, 2016
Helped me get started in my service business. Great for a beginner.
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on July 11, 2017
This was recommended by the chief operator of the company I worked for.
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on March 14, 2013
Jeffrey Gitomer's "Little Red Book of Selling" is easily the most enjoyable, informative, and best written book on sales that I have ever read. And I have ready plenty of them.

What makes this book great is how Jeffrey has managed to not only give incredibly useful information on the subject of selling, but how he has also interlaced his own sense of humor and personal style into his writing. While reading the book you can almost hear Jeffrey talking to you one-in-one. His brash style is refreshing; he makes it very clear that sales is not for everyone and if you can't handle the heat then get out of the kitchen.

Thank you Jeffrey for a wonderful book that I will read and re-read over and over again.
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on March 5, 2017
Best book for salespeople starting out in their careers. Great advice that you can keep with you for years.
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on May 26, 2017
Excellent book that focuses on selling the right way. Highly recommend this book for anyone who is involved in sales and wants to expand their sales technique so they close more.
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on April 17, 2015
Absolutely Awesome. I bought one for all my news sales associates!
I've been in sales 13 years and boy, did Jeffry kick my butt!!
I love how he puts it to you straight. He says, "if you can't get past the gate keeper, you suck"
I laughed but changed my approach & his advice works.
I'm already reading it a second time bc it's so jam packed with advice that works!!!
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