- File Size: 2809 KB
- Print Length: 260 pages
- Publisher: Deep Line Books (March 1, 2014)
- Publication Date: March 1, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00IRAV478
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #3,269,253 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The Little Red Book of PR Wisdom: Your Essential Companion to Understanding the Media... and How to Use It Kindle Edition
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Top customer reviews
As a cynical, long-in-the-tooth journalist, one has experienced the delights of PR (public relations) people over the years, with a large proportion of them seemingly unable to run a bath, let alone a media campaign. Of course there have been many average performers and a few real stars who understand what the media want and need and these are probably more memorable due to their relative scarcity. This book, should you digest its contents and follow its advice, will hopefully make you at least a reasonable, average performer if not a superstar. At the very least you probably won’t pee-off the media along the way: your employer or client might thank you for it.
There is never a one-size-fits-all approach to public relations and media handling even if there are many common sense things you should always do, such as not lying and breaking your word (yes, many do that… and then they wonder why people are hostile to them!). The book masterfully and informally gives a lot of tips, case studies, real world examples, rules, guidance and feedback from people who have to deal with PR people daily, all in an engaging book you might have trouble putting down. Reading through them this reviewer noted himself going “yep, yep, had that too” to many of the horror stories. It is depressingly accurate yet it shows that “bad PR” can exist everywhere and that it has not got better over time. Not that all journalists are whiter than white, but…
Even this old dog could learn a few new tricks or at least refine what knowledge he already has. Obviously PR is the focus of this book, many of the examples used could equally be utilised in general business situations such as presentation, articulating an argument or plan and general leadership. About the only negative is the price. Compared to many other books it seems to suffer from sticker shock, yet you wouldn’t get an hour of a PR expert’s advice for this price yet the book is going to give you a lot more than an hour’s tutelage.
As people who work in public relations know, the press release is a staple document of the field. It is upon the strength of this document that new PR professionals get their chops. It's the singular document that can make or break or your ability to be covered by the media...or so we've been told. Admittedly, in an age of social media, the press release these days is rivaled by less restrictive (but no less influential) communications, like strategically crafted tweets, Facebook posts, and YouTube videos. Yet given the status of the press release as a premiere tool, books like Johnson's remain necessary, if only as a refresher for experienced professionals and an introductory text for newbies.
There's a thing or two to learn about how to write a better press release in almost every chapter. Even if your job requires that you write multiple releases a day, you can still find a tip or two to help you earn better results.
Newcomers to PR will look at Johnson's book as a godsend. It's an ideal text to supplement coursework and classroom discussion about the proper way to create an effective press release. It's also good for the non-PR professional who must learn to write press releases to promote one's business, a new book, or an upcoming event.
The book also shows the most creative way to bend the rules for creating press releases without destroying its integrity. There are conventions, and then there are ways to express oneself through a press release that require individual style. Johnson shows you how to do both effectively.
The Little Red Book of PR Wisdom is a good book to read to learn a few good tips to add to a public relations repertoire for practitioners in the field, students new to the profession, nonprofit organizations, and business owners.
Generic 'company x' examples make the book feel academic rather than real-world. I would greatly have preferred to know the real company and the mistakes they made (even knowing that a 'mistake' is debatable). Without the concrete examples, the book admittedly felt more of an academic discussion than a front-lines guide to promoting a real world company.
In all, there's some good information here but I was left wanting something more concrete. Reviewed from an advance reader copy provided by the publisher.
Most recent customer reviews
First I want to say how much I loved Johnson's writing style.Read more