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The Little Website That Could; or, How To Turn Your Little Caboose Into A Cash-Hauling Freight Train Paperback – March 13, 2001

3.0 out of 5 stars 1 customer review

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Editorial Reviews

Review

It's such a pleasure to speak to someone who shares their ideas so freely and is a true expert! -- Rosanne Nelson

Lynne Schlumpf has done it! The Little Website That Could is The One resource manual for everything you need to know about promoting online. -- Peggy Hazelwood, albooktross.com

Lynne has done an exceptional job at gathering unbelievable fool proof information. -- Dawn Rintoul, Marketing Director, STWebFX.com Marketing Manager

From the Author

Dear Reader: November 2000

You are the single most important reason I wrote this book. I know there are a lot of people who really want to start a business online, but they may either be afraid or do not really know where to start. I dedicate this book to you. I hope from its pages, you'll find the courage and knowledge to find your own way on the Internet, whether it is a non-profit venture or a for-profit one. You can apply the principles I will share with you to either one. I am writing this introduction mainly to tell you thanks for trusting me and to tell you how this book grew legs and walked out of my office one day! (or out of my mind, I guess)

On my desk, next to my books by greats like Napoleon Hill, Brian Tracy, Andrew Carnegie, Vernon Howard and the like, sits a book that made a huge difference to my young life. It made more of a difference than any of the other ones, and it taught me at a very young age that you just cannot give up your dreams. It is the 1954 edition of Golden Book's "The Little Engine That Could". You may or may not remember this book, but I was quoting it my whole life and never even knew it. It was that story about the little train that wasn't very strong, but she kept saying to herself: "I think I can, I think I can, I think I can!" What a great message for anyone, and not just for kids! I hate to say I sometimes forgot these dreams, but my heart would never completely allow me to let go of them. I kept dreaming and daydreaming about them. They usually included being somewhere close to the vicinity of my house for longer periods of time, instead of having to get up and go to work somewhere e! lse everyday, making someone else's dreams come true.

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Product Details

  • Paperback: 429 pages
  • Publisher: Route 66 Cyber Cafʹe (March 13, 2001)
  • Language: English
  • ISBN-10: 0970806132
  • ISBN-13: 978-0970806130
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #14,155,869 in Books (See Top 100 in Books)

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Top Customer Reviews

By A Customer on February 19, 2003
Format: Paperback
The Internet is becoming a booming retail business. Anyone can have a website selling items from apricots to customized ziplock bags. To the untrained eye, it's quite seamless to log on and click the check-out icons. For the most part, many sites do not change their main design often. This might give the impression of a maintenance free operation. Okay, so you want to start your own site. Don't let these appearances fool you. Do your homework first, and gain knowledge from those who learned the hard way.
"The Little Website That Could" hauls all of the information you need to know about steering a virtual freight train, from the engine to the caboose. It begins to chug along with getting your business started as a corporation. The chapters of lessons learned along the way, tips about marketing with ezines, and suggestions for looking like a big corporation are the first few cars of the train. Information about search engines, ebooks, and affiliate programs fuel the other chapters and the dogs running by can't catch up with you. ...With a little determination, you too can have extraordinary success with your website.
Lynne Schlumpf describes her entire website experience in this book. She loves trains, and the moral of the story "The Little That Could" has always stuck with her. This book is a result of the success and failures from 8 years of researching internet marketing and operating her website Route 66 Cyber Café. I would recommend "The Little Website That Could" to all entrepreneurs who want to drive a successful internet freight train.
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