- Hardcover: 288 pages
- Publisher: University of California Press; 1st edition (September 27, 2012)
- Language: English
- ISBN-10: 0520251539
- ISBN-13: 978-0520251533
- Product Dimensions: 6 x 0.9 x 9 inches
- Shipping Weight: 1.3 pounds
- Average Customer Review: 18 customer reviews
- Amazon Best Sellers Rank: #978,916 in Books (See Top 100 in Books)
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Living Color The Biological and Social Meaning of Skin Color Hardcover – September 27, 2012
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Richly illustrated, this book explains why skin color has come to be a biological trait with great social meaning-- a product of evolution perceived by culture. It considers how we form impressions of others, how we create and use stereotypes, how negative stereotypes about dark skin developed and have played out through history--including being a basis for the transatlantic slave trade. Offering examples of how attitudes about skin color differ in the U.S., Brazil, India, and South Africa, Jablonski suggests that a knowledge of the evolution and social importance of skin color can help eliminate color-based discrimination and racism.
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But "Living Color" is far,far more than sufficient: it is provocative without being polemical. Jablonski marshalls an astonishing academic literature that sheds light on the historical development of skin color -- why and how it developed -- and then illuminates the various ways that culture have attributed meaning to visual difference. So deeply was the instinct not just to "see" but to "evaluate" that the travel literature from early European explorers confirmed prejudices that they had brought to their voyages. "Color" thus became an integral feature of colonization. Being "color blind" was never an option.
But everyone already knows this, right? What was new for me was how "color" was as a signifier within the same color group -- not just between groups. I didn't know about the differences between genders either. The adjectives that we have learned to name races are just that -- and very imprecise at that. (I am old enough to remember a Crayola named "flesh.") Who knew that Vitamin D plays such an important role in human development and health? I didn't. Where would I learn about the impact of "tanning salons" for cultures that value a particular hue or "skin whitening" for cultures that seek to avoid it?
The book is lavishly illustrated and carefully indexed -- a rarity in books written for a general audience. It even has a first-rate bibliography. I cannot imagine a more helpful or humane introduction. The author is erudite but wears her learning lightly. The use of side boxes is a bonus for clarifying complex issues, and there is not a single illustration that I would omit. I do wish, however, that the publisher had reprinted all of the plates found in the 2006 volume in this book -- they are relevant here as well.
Serious readers? Read both books, but if you have time for only one, I strongly recommend "Living Color."