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Living On A Smile: 16 Ways to Live a Big Life and Lead with Love Paperback – August 4, 2022

by Jo Ann Herold (Author)
5.0 out of 5 stars 26 ratings
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Amazon Bestseller in Vocational Guidance

2023 Goody Business Book Award Finalist for Self-Help - Memoir and 2022 Readers’ Favorite Book Award Winner for Marketing

Part memoir and part leadership guide on how to build a meaningful career and make a positive impact on the world. From award-winning marketing and brand transformation expert Jo Ann Herold.

“A go-to read on the importance of kindness and connection in leadership.” Hala Moddelmog, CEO, Woodruff Arts Center

Countless leadership books and manuals focus mainly on tenacity, grit, and relentlessness as prerequisites for career success. While these traits are important, can individuals still find fulfillment while also guiding with passion, empathy, and kindness? Herold’s career began as a McDonald’s employee and rocketed all the way to CMO of iconic brands like The HoneyBaked Ham Company. Through her journey, she shares the wisdom and experience gained from over two decades as a purpose-centered executive.

Each chapter offers actionable takeaways and inspiration for living and working with purpose and passion, including:

  • Generating an outsized positive impact on others, your company, and your community
  • Balancing the long view and the high road
  • Striking a balance between work, volunteerism, friendship, and family
  • Cultivating lifelong friendships
  • Building tenacity and staying power


Living On A Smile is an inspiring and useful guidebook told through stories spanning decades, in the voice of a kind-hearted mentor for anyone who reads it. This book is a must-read for both individuals just starting their careers and seasoned executives alike. Anyone looking to amplify their impact in the world, while also holding on to authenticity, purpose, and empathy, should pick up Living on a Smile.

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  1. Print length
    204 pages
  2. Language
    English
  3. Publication date
    August 4, 2022
  4. Dimensions
    6 x 0.46 x 9 inches
  5. ISBN-13
    979-8985954012
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From the Publisher

Living on a Smile
16 Ways to Live a Big Life and Lead with Love
Goody readers favorite book awards

Product details

  • ASIN ‏ : ‎ B0B8RLZVJB
  • Publisher ‏ : ‎ Ripples Media llc
  • Publication date ‏ : ‎ August 4, 2022
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 204 pages
  • ISBN-13 ‏ : ‎ 979-8985954012
  • Item Weight ‏ : ‎ 11.3 ounces
  • Dimensions ‏ : ‎ 6 x 0.46 x 9 inches
  • Customer Reviews:
    5.0 out of 5 stars 26 ratings

About the author

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Jo Ann Herold

Jo Ann Herold

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Jo Ann Herold is a purpose-driven marketing leader, brand strategist, and author known for her leadership with iconic brands. She currently serves as the Vice President of Marketing at Georgia State University, where she leads the institution’s marketing strategy, brand positioning, and engagement efforts.

Herold is also the author of the best-selling memoir, Living on a Smile: 16 Ways to Live a Big Life and Lead with Love, a book that shares insights on leadership, personal growth, and purpose.

Prior to her role at Georgia State, Herold held high-profile marketing leadership positions, including Chief Marketing Officer at Arby’s, Chief Marketing Officer at The Honey Baked Ham Company (twice), and Global Chief Marketing Office at Interface, Inc. and Vice President of Brand and Communications at Arby’s Restaurant Group. In all of these roles, she played a crucial part in brand transformations, sustainability and purpose initiatives, and growth strategies.

In addition to these roles, Herold is on the Executive Board of Fast Company and is a frequent contributor, sharing her expertise on branding and leadership. She has received numerous industry awards recognizing her contributions to marketing and leadership, including several Effies, a personal Lifetime Achievement from the Atlanta American Marketing Association, and the Marketer for Good.

Herold is known for her ability to drive business growth while fostering a culture of teamwork, authenticity, and kindness in the workplace. She loves family, walking in Atlanta and all over the world, concerts, and being with family and friends.

Customer reviews

5 out of 5 stars
26 global ratings

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Customers say

Customers find the book practical and easy to read. They appreciate its inspirational content, with one customer specifically mentioning how it encourages being present.

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7 customers mention "Inspirational content"7 positive0 negative

Customers find the book inspirational, with practical advice throughout, and one customer mentions it encourages being present and charting a path for life.

"...Along the way, she’s gathered those nuggets of wisdom, made them her own, and produced a great framework to reach goals, live inspired, and impact..." Read more

"Fun and easy read with many inspirational nuggets and advice that helped move me forward to achieve more of my goals with ease and a smile!..." Read more

"This is a wonderful, uplifting book that encourages you to be present, set goals and chart a path for your life." Read more

"This is such an inspirational book on how to live life to its fullest...." Read more

3 customers mention "Readability"3 positive0 negative

Customers find the book easy to read.

"...Easy read, full of practical advice, and inspiring!" Read more

"Fun and easy read with many inspirational nuggets and advice that helped move me forward to achieve more of my goals with ease and a smile!..." Read more

"...Easy to read, especially with the end of chapter worksheets, this book is a night stand re-read for when you need a burst of energy or a re-charge...." Read more

Inspiring read!
5 out of 5 stars
Inspiring read!
Jo Ann has a storied career with great brands and has been mentored by a host of influential marketers. Along the way, she’s gathered those nuggets of wisdom, made them her own, and produced a great framework to reach goals, live inspired, and impact those around her. Living on a Smile embodies Jo Ann’s infectious personality and her desire to lead a big life and live with love. You’ll be encouraged reading these truths from an authentic author who lives this out in her life every day. Easy read, full of practical advice, and inspiring!
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Top reviews from the United States

  • Amazon Customer
    5.0 out of 5 stars Inspiring read!
    Reviewed in the United States on August 22, 2022
    Verified Purchase
    Jo Ann has a storied career with great brands and has been mentored by a host of influential marketers. Along the way, she’s gathered those nuggets of wisdom, made them her own, and produced a great framework to reach goals, live inspired, and impact those around her. Living on a Smile embodies Jo Ann’s infectious personality and her desire to lead a big life and live with love. You’ll be encouraged reading these truths from an authentic author who lives this out in her life every day. Easy read, full of practical advice, and inspiring!
    Customer image
    Amazon Customer
    5.0 out of 5 stars
    Inspiring read!

    Reviewed in the United States on August 22, 2022
    Jo Ann has a storied career with great brands and has been mentored by a host of influential marketers. Along the way, she’s gathered those nuggets of wisdom, made them her own, and produced a great framework to reach goals, live inspired, and impact those around her. Living on a Smile embodies Jo Ann’s infectious personality and her desire to lead a big life and live with love. You’ll be encouraged reading these truths from an authentic author who lives this out in her life every day. Easy read, full of practical advice, and inspiring!
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    2 people found this helpful
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  • Taylor G.
    5.0 out of 5 stars Inspiring!
    Reviewed in the United States on November 26, 2022
    Verified Purchase
    Fun and easy read with many inspirational nuggets and advice that helped move me forward to achieve more of my goals with ease and a smile!

    Thank you!
    One person found this helpful
    Helpful
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  • Susannah L. Hebert
    5.0 out of 5 stars Great tips for living a positive and productive life
    Reviewed in the United States on February 6, 2023
    Verified Purchase
    This is a wonderful, uplifting book that encourages you to be present, set goals and chart a path for your life.
    One person found this helpful
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  • atlgoblue
    5.0 out of 5 stars So on Brand, So Jo Ann Herold!
    Reviewed in the United States on December 11, 2023
    Verified Purchase
    Jo Ann truly lives on a smile that emanates from her inner passion and drive for connecting with and helping other that comes through in her book. Easy to read, especially with the end of chapter worksheets, this book is a night stand re-read for when you need a burst of energy or a re-charge. We all aren’t born with Jo Ann’s inner smile but her book gives us a road map to create one for ourself. Loved it! Buy It! Gift it!
    One person found this helpful
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  • Amazon Customer
    5.0 out of 5 stars Inspiration
    Reviewed in the United States on August 13, 2022
    Verified Purchase
    This is such an inspirational book on how to live life to its fullest. Also how to balance work, family and friends while striving to do your best for yourself and others
    2 people found this helpful
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  • Cindy Jones
    5.0 out of 5 stars Very Inspirational!
    Reviewed in the United States on August 22, 2022
    Verified Purchase
    What a fantastic book. Great way to view work, life and family. You can’t help but smile and be motivated to live your best life while helping others.
    2 people found this helpful
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  • Robbie Parrish
    5.0 out of 5 stars Love it!
    Reviewed in the United States on October 20, 2022
    Verified Purchase
    Great book! Great person!! She is living life with a purpose!
    One person found this helpful
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  • jo ann
    5.0 out of 5 stars Living on a Smile
    Reviewed in the United States on August 30, 2022
    Verified Purchase
    This is inspirational and funny.
    One person found this helpful
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