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Location Based Marketing For Dummies Paperback – September 6, 2011
Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
From the Back Cover
Want your marketing efforts to reach the right customer at exactly the right time? How about as they walk into your store? Location-based marketing lets you provide highly targeted offers and build customer loyalty. This book explains location-based services, what your campaign should contain, how to launch it, and how to measure results.
Check in — learn what goes into a check-in, what will encourage customers to do it, and what data you can collect
Get started — find out how to set up a campaign on foursquare, Facebook Places, Yelp, and Gowalla
Know what you want — fine-tune your marketing goals to maximize what location-based marketing can do
Know what your customer wants — research what motivates your customers and choose appropriate rewards
Identify your influencers — discover and reward the thought leaders among your customers
Behind the scenes — assure that your LBS campaign is well supported within your organization
Choose analytics tools — evaluate options for measuring your success
Dash after information — use dashboards to collect information about your visitors, when they visit, and whether they share
Open the book and find:
Types of campaigns to consider
Tips for getting customers to check in
Cool reward ideas
How to use scavenger hunts and games to motivate response
How location-based marketing works with other campaigns
When to support your campaign with traditional marketing
How to identify key performance indicators
An overview of services and tools that you use with location-based services
Choose the right location-based service to achieve your goals
Get started using foursquare, Facebook Places, Yelp, and Gowalla
Analyze the results of your program
Apply and adapt what other businesses have learned
About the Author
Mike Schneider is Senior Vice President, Director Digital Incubator for allen & gerritsen, ranked as a top independent advertising agency by AdAge.
Top Customer Reviews
Location-Based Marketing for Dummies is packed full of useful information broken up into five sections:
Putting a Little "Location" in Your Marketing Campaign - which goes over the different location-based services and how they are used by consumers
Location-Based Marketing in Action - which covers the tactical parts of putting together a location-based campaign of your own
Integrating Location into Other Channels - covering the more strategic aspects of incorporating location-based activities into a larger marketing plan
Measuring Your Return on Investment - there's no point in implementing an online marketing plan of any kind if you don't attempt to measure its success; very important information is in this section
The Part of Tens - which is a collection of lists with a lot of interesting and useful information including some possibly up-and-coming location services
All in all this book is easy to understand and breaks down the information in such a way that it's more of a step-by-step guide rather than just a "for Dummies" book. I very much liked how it was organized to take someone from "zero to sixty" in a short time, getting them going on using location-based services as part of their marketing strategy. It's full of useful ideas and tips to help anyone plan and run an excellent program, complete with coupons and loyalty rewards, if those are desired components.Read more ›
The book is easy to read, and the material and tips contained are easy to apply. I recommend this book to anyone just starting into social media, and especially to those considering location-based marketing programs.
Like other "Dummies" books this one is simple to read and provides pragmatic tips and case studies throughout that any marketer can use. Yes, even B2B marketers. The book makes it very clear, location-based marketing is here to stay and starting to figure it out now can give you a personal advantage, not to mention your company, in the marketing battles. But I think what I appreciated the most was the fact that the authors clearly take you thought HOW to make this happen, not just pontificating on what some big brand did with a huge budget.
There is something in this book for every marketer, much of which you can apply to your job as you are reading the book.