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Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos Paperback – July 5, 2013

3.4 out of 5 stars 3 customer reviews

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Instead of trying to just describe an organization in filled shape or outline form, what happens if you take its logo and extrude it like a Slinky? The premise here is that these designs have a scientific nature to them. There is a history to the design and the group it represents, and it’s valuable to understand where it came from. The simplest of these logos could be the result of nothing more than taking the outline of an object and just repeating it inside itself. Or the design could be much more complex: It could suggest the idea of a transition—say, when an outline morphs back into its origin, as in a design where a flower morphs back to a seed.

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Product details

  • Paperback: 216 pages
  • Publisher: Rockport Publishers (July 5, 2013)
  • Language: English
  • ISBN-10: 1592538282
  • ISBN-13: 978-1592538287
  • Product Dimensions: 8.2 x 0.8 x 10.4 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,190,394 in Books (See Top 100 in Books)
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on November 7, 2014
Format: Paperback
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on October 22, 2013
Format: Paperback
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on October 8, 2014
Format: Paperback
11 comment| 7 people found this helpful. Was this review helpful to you?YesNoReport abuse