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Logo Design Love: A Guide to Creating Iconic Brand Identities Paperback – December 30, 2009
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Many real world examples of applying skills in the graphic design trade.
What sets this book apart from others is the application of the concepts, rather than just explanation with examples. Make sense?
This book examines the concepts of design and applying them to the physical work, while also moving into the areas of client relationships and how to manage communications when providing design work to someone.
Really, a great read. Out of all the top-rated graphic design books on Amazon, I'd probably suggest this one first.
I know David from his blog. His personal, conversational tone on his blog bleeds right over to the book. Warm yet consummately professional. He tells you what you need to know about logo design, and refrains from abstruse pontificating that some other "Goliath" design books get mired in. That is very refreshing!
If you are looking to break into the designing of logos and brands, there is no better book I'm aware of to do that succinctly, on budget, and on time, than Logo Design Love. Big things do come in little packages sometimes!
"I read this book cover to cover and I have to say it was definitely worth buying. I love seeing the design process of logos. I used your word map method for some of my projects and it worked wonderfully! Also, I love the fact that you sketch your ideas first before using the computer. I often see people use their computer to sketch ideas and I just can't do it. I always sketch out my ideas first. It's nice to know that I'm not alone.
Another section I enjoyed was when you discussed how to deal with client (types of questions to ask, how to establish control, how clients should not tell you how to design, etc). This is section that every designer should read.
Lastly, thank you for your recommendation about not participating in logo contests. You saved me a lot of time and trouble, because I was planning on participating in a few.
Thank you, David, for publishing that book. It's definitely going on my bookshelf as a future reference tool."
One thing I did forget to mention on his site is that he includes a very detailed list of recommended design books, websites, etc. If you're a graphic designer and haven't already purchased this book, please do! It's worth every single penny.
Whether you are studying to be a graphic designer and want to work at a design agency, or you're an employer of designers, this is the book for you. I strongly recommend this book for clients of designers as well. It will open their eyes to the work and dedication designers put into satisfying the customer and overall, improving the recognition of any brand.
This book is going to be my well-worn sidekick. David does an excellent job outlining a methodology for approach to any type of design work. He provides an excellent guide to pricing yourself fairly and thoroughly explains all of his motivations for each of his guidelines for you to make an informed decision whether to follow them or not.
Logo Design Love will make you stop and think about how you are approaching design. David Airy writes in a very upbeat manner which makes reading it enjoyable. The topics covered are very relevant, and are there to help guide you to make your own decisions. I especially like the bit about gathering information in the beginning of the process, and how much to charge your clients. David Airy re-enforces things that most of us in the design world have heard before, introduces us to some new things, but all the information is great to read nevertheless. It is good to reminded of those basics so we can sometimes step back and examine how we can improve ourselves.
I hope everyone in design reads this book, I simply could not put it down. I will use it as a reference later on as well.
Top international reviews
Example logos and some analysis of how they were made I also find quite inspirational, as well as making me more keenly aware of the smaller details both when designing or when looking at logos made by others.
All in all, it's a nice book that I'd particularly recommend to anyone starting out in logo or branding design, or to anyone who has hit a creative slump and need a little pick-me-up of inspiration. This book might just help for that too.
The book is perfect for somebody that is starting to develop and design brand identities, or if you are a designer who would like to get a refresh or see the point of view or other designer, David Airey. I would say that it the typical book that everybody interested in graphic design should read, despite of the fact that is not going to give you a proper insight in the profession. However, David focus part of the book in how to deal with customers, and how to keep the control of your ideas and show them to the person who will make the final decision. This is the most relevant part for me, however, how useful is this book depends of your previous knowledge about design.
- it isn't one of those coffee table lookbooks that simply showcases a whole bunch of logos people have done with no analysis or explanation
- it is a useful, practical, step by step guide for the logo designer
- it covers every aspect I wanted to know about (e.g. the design process itself, the questions to ask your client, how you should price your work, practical design tips)
- it analyses successful and unsuccessful branding for big name and small companies, and provides background info on how that final choice was reached
- it's written in an engaging and friendly tone
- it is a slim volume, which makes it approachable and unintimidating
- it even has a list of interesting design blogs
I really recommend it for those who want a good grounding in how branding and logo design works, without being dazzled by fleeting trends.
It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.
It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.
The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.
Not only does this book take you through the design process and how to "think" like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.
A great book, by a great clear and concise writer.
Be warned if you buy this book you may well find yourself analysing all those well know logos out there!
I've found a lot of inspiration and tips about the best practices about how to create memorable brands. What I've most appreciated are the explanation on how to talk and discuss about the project with the client.
I suggest this reading to every designer that wants to start designing also brand.
Is easy to read and has meaningful contents. Almost every logo presented along the book is accompanied by its story and concept.
easy, right to the point, and full of tips to make the design work remarkable.