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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition Paperback – August 30, 2014
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"There are a lot of books that show collections of logos. But Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable."
- Tom Geismar, Chermayeff & Geismar & Haviv
About the Author
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.
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I'm a starting graphic designer, still learning and this my second book I bought but the first I read, it is an amazing and very helpful book indeed, reccomending to every graphic designer or any who wants to become a designer, I'm self-studying, so this book was a great start, I now have much better understanding of brand identity design and already putting everything on practice table, using his ideas to make logos, and yeah it is working very well and much more satisfying to do the whole process instead of working randomly. Anyway, this book has my reccomendations.
Many real world examples of applying skills in the graphic design trade.
What sets this book apart from others is the application of the concepts, rather than just explanation with examples. Make sense?
This book examines the concepts of design and applying them to the physical work, while also moving into the areas of client relationships and how to manage communications when providing design work to someone.
Really, a great read. Out of all the top-rated graphic design books on Amazon, I'd probably suggest this one first.
I know David from his blog. His personal, conversational tone on his blog bleeds right over to the book. Warm yet consummately professional. He tells you what you need to know about logo design, and refrains from abstruse pontificating that some other "Goliath" design books get mired in. That is very refreshing!
If you are looking to break into the designing of logos and brands, there is no better book I'm aware of to do that succinctly, on budget, and on time, than Logo Design Love. Big things do come in little packages sometimes!