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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition Paperback – August 30, 2014
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"There are a lot of books that show collections of logos. But Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable."
- Tom Geismar, Chermayeff & Geismar & Haviv
About the Author
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.
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I haven't read the previous edition but I totally recomend this one as a great tool for graphic designer.
It shows the full work process of designing a brand: passions, inspirations, finding and managing a client, and getting paid.
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I'm barely a real designer and I still loved it.Read more