- Paperback: 240 pages
- Publisher: Peachpit Press; 2 edition (August 30, 2014)
- Language: English
- ISBN-10: 0321985206
- ISBN-13: 978-0321985200
- Product Dimensions: 6.9 x 0.7 x 8.9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 199 customer reviews
- Amazon Best Sellers Rank: #22,194 in Books (See Top 100 in Books)
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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition Paperback – August 30, 2014
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"There are a lot of books that show collections of logos. But Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable."
- Tom Geismar, Chermayeff & Geismar & Haviv
About the Author
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.
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Top customer reviews
I'm a starting graphic designer, still learning and this my second book I bought but the first I read, it is an amazing and very helpful book indeed, reccomending to every graphic designer or any who wants to become a designer, I'm self-studying, so this book was a great start, I now have much better understanding of brand identity design and already putting everything on practice table, using his ideas to make logos, and yeah it is working very well and much more satisfying to do the whole process instead of working randomly. Anyway, this book has my reccomendations.
"I read this book cover to cover and I have to say it was definitely worth buying. I love seeing the design process of logos. I used your word map method for some of my projects and it worked wonderfully! Also, I love the fact that you sketch your ideas first before using the computer. I often see people use their computer to sketch ideas and I just can't do it. I always sketch out my ideas first. It's nice to know that I'm not alone.
Another section I enjoyed was when you discussed how to deal with client (types of questions to ask, how to establish control, how clients should not tell you how to design, etc). This is section that every designer should read.
Lastly, thank you for your recommendation about not participating in logo contests. You saved me a lot of time and trouble, because I was planning on participating in a few.
Thank you, David, for publishing that book. It's definitely going on my bookshelf as a future reference tool."
One thing I did forget to mention on his site is that he includes a very detailed list of recommended design books, websites, etc. If you're a graphic designer and haven't already purchased this book, please do! It's worth every single penny.
Most recent customer reviews
I'm barely a real designer and I still loved it.Read more