Been hearing good things about this book and was very eager to get my hands on it. When it came, it had i bit of a slice on the back cover-- nothing severe as to damage the pages inside. I won't deduct a star for that because these things happen. I'm more grateful that there's anything to read at all lol.
It's undoubtedly an enjoyable book. Easy to understand breakdowns of some brand identities as well as very crucial tips and guides, such as "mind mapping" for example, to take into account when designing a brand identity that increases the possibility of producing greater results that hit the mark. The book really helps narrow things down from the initial meeting with the client on throughout the design phase and delivery.
Usually when you observe a brand's identity, i.e. their logo or trademark, at times it can be difficult to comprehend aside from the obvious fact that it represents something. This book is just one of many capable of changing that perspective with numerous sketches, as one example, that give a hint of what it can take for a mark to get from concept to final design. Some of the other books out there are more portfolios in my opinion and that's fine, but any design book that includes the process will always be more valuable :)
ISBN-13: 978-0321985200
ISBN-10: 0321985206
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Reviewed in the United States on March 3, 2020
It's undoubtedly an enjoyable book. Easy to understand breakdowns of some brand identities as well as very crucial tips and guides, such as "mind mapping" for example, to take into account when designing a brand identity that increases the possibility of producing greater results that hit the mark. The book really helps narrow things down from the initial meeting with the client on throughout the design phase and delivery.
Usually when you observe a brand's identity, i.e. their logo or trademark, at times it can be difficult to comprehend aside from the obvious fact that it represents something. This book is just one of many capable of changing that perspective with numerous sketches, as one example, that give a hint of what it can take for a mark to get from concept to final design. Some of the other books out there are more portfolios in my opinion and that's fine, but any design book that includes the process will always be more valuable :)
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Love this book!
By Nik on March 3, 2020
Been hearing good things about this book and was very eager to get my hands on it. When it came, it had i bit of a slice on the back cover-- nothing severe as to damage the pages inside. I won't deduct a star for that because these things happen. I'm more grateful that there's anything to read at all lol.By Nik on March 3, 2020
It's undoubtedly an enjoyable book. Easy to understand breakdowns of some brand identities as well as very crucial tips and guides, such as "mind mapping" for example, to take into account when designing a brand identity that increases the possibility of producing greater results that hit the mark. The book really helps narrow things down from the initial meeting with the client on throughout the design phase and delivery.
Usually when you observe a brand's identity, i.e. their logo or trademark, at times it can be difficult to comprehend aside from the obvious fact that it represents something. This book is just one of many capable of changing that perspective with numerous sketches, as one example, that give a hint of what it can take for a mark to get from concept to final design. Some of the other books out there are more portfolios in my opinion and that's fine, but any design book that includes the process will always be more valuable :)
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Reviewed in the United States on January 1, 2020
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Reviewed in the United States on January 18, 2016
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Reviewed in the United States on December 6, 2016
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Reviewed in the United States on July 11, 2019
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Top reviews from other countries
M. MISER
Really inspirational and helpful read.
Reviewed in the United Kingdom on November 30, 2017Verified Purchase
Russ Le Rock
Love this book.
Reviewed in the United Kingdom on July 21, 2017Verified Purchase
bibliophil
Good to read
Reviewed in the United Kingdom on December 29, 2020Verified Purchase
Leah Case
Amazing read!
Reviewed in the United Kingdom on January 23, 2015Verified Purchase
Lion Heart
Finished it although it wasn’t what I expected
Reviewed in the United Kingdom on April 17, 2018Verified Purchase
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