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Logo, Font & Lettering Bible Hardcover – March, 2004
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Top Customer Reviews
Once you get past the awful cover of this otherwise incredible book, you'll find an exploration of type and letterforms that draws from history and explores numerous aspects of type in a whimsical and entertaining way. This is one of those rare books that lets the design talk about design and shows good and bad examples as well as successful rule-breaking. The tone is light and entertaining, and the author doesn't prattle on with formal, intellectual approaches.
The book covers how to see type, how to work with type, how to create type, what is (and isn't) a logo, and also shares works by great typographers like Michael Doret and others.
While typography is not on everyone's list of most entertaining subjects, this book is as fun as it is educational. I'm recommending it to all my students at the Art Institute and can't see how any designer would fail to both enjoy it and benefit from it. If you buy one type book, this is the one.
The publisher is hyping this book as a Logo book. Their pitch says: "This book-a hands-on guide to the entire logo-making process-combines an enjoyable visual approach with extensive, industry-tested information." And all that's true. However I wonder if the writers for How Design Books have ever done lettering or desinged a logo. I don't think so by the level of excitement in their releases.
No, this is not all together about just logos, fonts and lettering; this is about the very soul of an art, a design discipline, and a fine craft. This is about the way creative people think and react to visual stimuli. This is about the most visually exciting and inspiring book for graphic designers to come along in long, long time. In fact, I cannot remember any that really come close.
BRAVO, Leslie, my JMU Typography students will LOVE this one -- and I know it's one they'll really use just because it's so much fun!
If you don't buy this book, you'll be missing something very important.
Fred Showker, Design-Bookshelf.com
What I don't like about the book is the author himself. A little personality is ok, but I find his sense of humor obnoxious and often rude and self-righteous. More troublingly, a lot of his advice is really bad. Prime example: how hypothetical work is bad for novices but spec work is useful, or how you should "puff up" logo comp presentations with tons of variations just so the client sees more options. As the author, he is speaking from a position of innate authority, but based on his body of work, opinions, and aesthetic, I just don't see that authority as justified-- especially with such a presumptuous title as this one has. Additionally, I find his stances on the distinction between copying and inspiration, on self-promotion, on dealing with printers, even on calligraphy to be anywhere from obnoxious to highly unethical (at one point he takes the artwork from a vintage book cover and simply REFLECTS IT in Photoshop, slaps some new type on it and calls it "his own".Read more ›
I am a professional designer/typographer and please trust me when I tell you this book is absolutely worthless. The only people this book may appeal to are those who design 30$ logos for crowd sourcing sites. I wouldn't normally come down on it so hard, as I can appreciate the effort the author put into it, but this book makes a point of promoting bad quality design. Even the way the book is designed (by Leslie Cabarga himself) is so bad that it will make any self respecting designer want to jump out of a moving train into an electric fence. Mr. Cabarga is not a designer, at best he is an illustrator (check out his website and think if you want to buy a book about type design from a guy who made the Mighty Mouse logo).
I guess any book that promotes itself as a "bible"(with the exception of the actual Bible) is not worth the paper it's printed on.
If you want to see examples of good lettering buy one of Doyald Young's books (Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations). If you want to learn something about type design, then Karen Cheng's Designing Type will give you a decent introduction. If it's typography you're into, the R.Bringhurst's The Elements of Typographic Style is a must. Or just visit the websites typophile.com and ilovetypography.com for free.
Whatever you do, stay away from this book, please.
Most Recent Customer Reviews
This is a painful book. I want to read it and love it. I really enjoy how well-made it is. I love the way it feels in my hands. However... Read morePublished 5 months ago by Amazon Customer
My new favorite typography book. Lots of great images vs copy that many other books have.Published 7 months ago by Amazon Customer
Don't really like books that call themselves the Bible, however this was a useful reference.Published 13 months ago by Michele Bazemore
This was purchased for a class. It has a large amount of fonts and is a good read. If you are any sort of typographer or graphic designer, this is a good place to look for... Read morePublished 18 months ago by Lokus Cyborg
The information in this book is useful and up-to-date. A lot of design books that have been recommended to me, weren't current as far as offering insight and examples on what... Read morePublished on May 14, 2014 by Mollie