Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Join or create book clubs
Choose books together
Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Flip to back Flip to front
Follow the Authors
Something went wrong. Please try your request again later.
Frequently bought together
- +
- +
Total price:
To see our price, add these items to your cart.
Choose items to buy together.
More items to explore
Page 1 of 1 Start overPage 1 of 1
From the Publisher
Brand new
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
An unprecedented catalog of modern trademarks
Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940–1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.
|
|
|
|
|---|---|---|
|
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. |
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. |
Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. |
|
|
|
|
|---|---|---|
|
|
|
|
Videos
Page 1 of 1Start OverPage 1 of 1
Videos for this product
0:50
Click to play video
Logo Modernism (English, French and German Edition)
Wasantha
I was looking for a book with examples of logos-- preferably the flat, modern styles and as many as possible. On researching some valid sources, most of them constantly recommended this book. Almost everywhere I searched, this one came up. Without checking any product information and despite it not being cheap, I made the investment.Upon receiving it, I noticed the box it came in was a bit large for a book and.. I then understood why haha! This thing is massive and has quite the weight to match. I was shocked initially but the amount of valuable content-- from the different patterns and styles-- this book is worth it. The languages are split up nice and evenly among each other, making it a book absolutely filled with examples.Be aware though that the examples are not a step-by-step break down of the process designers/studios/agencies used at the time to arrive at that specific design. The designs are displayed, along with what company they belong to, who designed them and in what year. Also has a few real-life applications and some brief history here and there. A really good book in my opinion. Recommend.
Images in this review
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Reviewed in the United States 🇺🇸 on February 27, 2020
I was looking for a book with examples of logos-- preferably the flat, modern styles and as many as possible. On researching some valid sources, most of them constantly recommended this book. Almost everywhere I searched, this one came up. Without checking any product information and despite it not being cheap, I made the investment.
Upon receiving it, I noticed the box it came in was a bit large for a book and.. I then understood why haha! This thing is massive and has quite the weight to match. I was shocked initially but the amount of valuable content-- from the different patterns and styles-- this book is worth it. The languages are split up nice and evenly among each other, making it a book absolutely filled with examples.
Be aware though that the examples are not a step-by-step break down of the process designers/studios/agencies used at the time to arrive at that specific design. The designs are displayed, along with what company they belong to, who designed them and in what year. Also has a few real-life applications and some brief history here and there. A really good book in my opinion. Recommend.
Upon receiving it, I noticed the box it came in was a bit large for a book and.. I then understood why haha! This thing is massive and has quite the weight to match. I was shocked initially but the amount of valuable content-- from the different patterns and styles-- this book is worth it. The languages are split up nice and evenly among each other, making it a book absolutely filled with examples.
Be aware though that the examples are not a step-by-step break down of the process designers/studios/agencies used at the time to arrive at that specific design. The designs are displayed, along with what company they belong to, who designed them and in what year. Also has a few real-life applications and some brief history here and there. A really good book in my opinion. Recommend.
Images in this review
Reviewed in the United States 🇺🇸 on November 24, 2015
Reviewed in the United States 🇺🇸 on March 26, 2021
Reviewed in the United States 🇺🇸 on April 15, 2021
Excellent resource, but unacceptable that it is not shipped properly, especially at its price. It's going to drive me bonkers looking at these dents everytime I grab the book...Also, for a "design" book, I found the width to height ratio atrocious.
Images in this review
Reviewed in the United States 🇺🇸 on May 19, 2019
Top reviews from other countries
onthewayhome
A classic in the making
Reviewed in the United Kingdom 🇬🇧 on October 17, 2015
onthewayhome
Reviewed in the United Kingdom 🇬🇧 on October 17, 2015
The book design is clean and impactful and never interferes with digesting the information.
I've bought books on logos before, but this one looks like being the book that renders the others redundant. A classic in the making.
> I've added a CD to one of the images to give you and idea of scale.
Images in this review
Rob B
Book fantastic - Amazon packaging shocking
Reviewed in the United Kingdom 🇬🇧 on September 21, 2022
Rob B
Reviewed in the United Kingdom 🇬🇧 on September 21, 2022
What I was disappointed in was Amazons packaging and care of such a great item. A massive box with no packing inside the book was all damaged. This is or was Amazons core business… books. Get a grip of what you do and quality of shipping. You can’t blame the courier if the item is not sufficiently packaged.
Images in this review
Will Paterson
If you're a designer you need this!
Reviewed in the United Kingdom 🇬🇧 on May 29, 2017Chirag
Very big and bulky but quality information
Reviewed in the United Kingdom 🇬🇧 on June 9, 2019MR G P BRYANS
It's a big heavy tome
Reviewed in the United Kingdom 🇬🇧 on February 27, 2021
