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LogoLounge: 2,000 International Identities by Leading Designers Paperback – February 1, 2006
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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About the Author
Bill Gardner is president of Gardner Design and has produced work for Cessna, Learjet, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. His work has been featured in New York Art Directors, Communication Arts, Print, Graphis, and the Museum of Modern Art, as well as many other national and international design exhibitions. He's the founder of http://www.LogoLounge.com and the author of LogoLounge I-VI and the LogoLounge Master Library series. He lives in Wichita, Kansas.
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Of all 2,000 logos in this book, you won't find junk logos at all. This title definitively has a lot of logo research, good sense careful selection and plurality. Work from designers around the globe gives a sense of wide coverage helping to open the reader's mind. A great inspiration source.
Logos are well organized in easy to understand categories, referring different criteria, such as style, graphic content, and visual communication.
If not decided which logo book to buy, you should consider removing other titles from your cart before this one. Honest.
For advertising agencies that do a fair amount of trade with client intermediaries who are in the dark about "what is out there" (i.e. people who make decisions about logos with little knowledge about what the good and above-typical work being done today looks and feels like) this book might make the all-time great leave-behind. (This would be putting your "educating the client" money where your mouth is.)
For designers working in a frankly commercial setting, the book can be viewed as a compass or gauge of sorts: This is where 'they' are; this is where 'you' are. As such, it is a truly invaluable aid and guide. But maybe more importantly, the work is often so exhilarating to look at that it would be hard not to feel recharged and ready to tear into your next identity project after browsing it.
This book is a direct outgrowth of a website dedicated to logo design. The authors suggest that this may be the first of a series of annuals from the same resource. Let's hope so.