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Customer reviews
Certainly one of the better books about logos though it's worth saying that this is not a DIY title aimed at designers and full of learned chat from professionals about creating that perfect mark. This is 776 pages stuffed full of the real thing. The back cover says over six thousand, the Taschen website says seven thousand logos are in these pages. I'll settle for a lot and the strength of the book is that these are all practical solid designs that work and many of them have been around for years. If any of the Fortune 500 have logos I bet they are in this book. The coverage is world-wide but the majority are from North America and Europe.They are arranged alphabetically and a nice touch was starting with numbers before the A selection. The first logo is 007 then 1c, 2wire, 3Com, 3-in-one etc. Throughout the book there is an average of eight to a page with probably half in color and another nice touch is that they are all beautifully printed, no badly screened edges here. Each logo gets brief caption like this: Fisher-Price; Mattel Inc; USA,1984; [Toys, Games & Models] and many get a designer credit too. There is an additional caption feature, a little arrow beside every company that had it's logo in the short movie Logorama. The book's author is Ludovic Houplain and he was the co-director of the short, a frame from it is used on the book's wraparound cover. The back of the book has a huge thirty page company and designer index. Pentagram leads the pack with fifty-nine marks, followed by Landor Associates with forty-four and Lippincott have thirty-three.If you like looking at logos and appreciating the thought that goes into these designs this well printed title is a bargain. Other publishers would most likely have made this into a two book special but Taschen (as usual) delivers the goods.
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Top reviews from other countries
Robin
Welcome to logo heaven
Reviewed in the United Kingdom 🇬🇧 on May 15, 2013
Welcome to logo heaven
Reviewed in the United Kingdom 🇬🇧 on May 15, 2013
Certainly one of the better books about logos though it's worth saying that this is not a DIY title aimed at designers and full of learned chat from professionals about creating that perfect mark. This is 776 pages stuffed full of the real thing. The back cover says over six thousand, the Taschen website says seven thousand logos are in these pages. I'll settle for a lot and the strength of the book is that these are all practical, solid designs that work and many of them have been around for years. If any of the FT 100 and Fortune 500 have logos I bet they are in this book. The coverage is world-wide but the majority are from North America and Europe.Reviewed in the United Kingdom 🇬🇧 on May 15, 2013
They are arranged alphabetically and a nice touch was starting with numbers before the A selection. The first logo is 007 then 1c, 2wire, 3Com, 3-in-one etc. Throughout the book there is an average of eight to a page with probably half in colour and another nice touch is that they are all beautifully printed, no badly screened edges here. Each logo gets brief caption like this: Fisher-Price; Mattel Inc; USA,1984; [Toys, Games & Models] and many get a designer credit too. There is an additional caption feature, a little arrow beside every company that had it's logo in the short movie Logorama. The book's author is Ludovic Houplain and he was the co-director of the short (a frame from it is used on the book's wraparound cover). The back of the book has a huge thirty page company and designer index. Pentagram leads the pack with fifty-nine marks, followed by Landor Associates with forty-four and Lippincott have thirty-three.
If you like looking at logos and appreciating the thought that goes into these designs this well printed title is a bargain. Other publishers would most likely have made this into a two book special but Taschen (as usual) delivers the goods.
^^^LOOK INSIDE THE BOOK by clicking 'customer images' under the cover.
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Alessandro V.
If you are a graphic designer, buy this!
Reviewed in the United Kingdom 🇬🇧 on August 13, 2013
