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Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations Hardcover – 1993
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...a design tour de force, an advanced course by a master teacher. An exhibit of elegant eminently readable design examples. -- Communication Arts Magazine
Fascinating commentary and analysis provides a capsule course in logo design and development. A source book of letterform design posibilities. -- Woody's Window Watch web site
For everyone seriously interested in hand drawn letters. Detailed informative analysis of typefaces and logotypes. Presentation comps are stunning. -- Caligraphy Review Magazine
About the Author
Professor Art Center College Of Design 26 years. Graphic Design professional for 45 years. International lecturer & workshops.
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"Clearly Doyald Young's life revolves around his love of letters and his teaching of lettering, logotype design and the fundamentals of typography. Over 40 years of specialisation in the design of typefaces, logotypes and corporate alphabets provides the basis for his publications, which have been adopted by a number of colleges for their logo design classes. Both books go far beyond any suggestion that they are simply learning texts. They are truly definitive works of reference, enhanced by some of the most scholarly and descriptive text I have had the pleasure to read.
"A cover note to "Logotypes & Letterforms" asks "Can you picture the words Coca-Cola without the distinctive script of its logotype? Most of us can't, and that shows how important the logotype is in the visual identification of almost any product or service we use." Doyald Young's fascinating commentary and analysis provides a capsule course in logotype design and development. "Fonts & Logos" is described as both a foundation course and a guided path through the minefields of font and logo design. Showings of 377 time honoured fonts make "Fonts & Logos" a source book for font selection; historical notes on the types and their designers add depth and interest. A section of Typographic Suggestions by itself constitutes a full-fledged course on the use of type.
"Logotypes & Letterforms" has been produced as a source book of letterforms and design direction possibilities. A logotype is described as a word or group of words that defines and individual, group, product or company and may be straightforward type or a unique design. It must be effective for presentation in circumstances as varied as business cards, billboards or bottles, by day or by night, and on stationery, shelves and illuminated signs, and it must be legible, even if not particularly distinctive. Your appreciation of the basic, and not so basic, aspects of such development can only be enhanced by reading "Logotypes & Letterforms".