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The Long Tail: How Endless Choice is Creating Unlimited Demand by [Chris Anderson]
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The Long Tail: How Endless Choice is Creating Unlimited Demand Kindle Edition

4.4 out of 5 stars 622 ratings

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Editorial Reviews

From Publishers Weekly

Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It's a provocative analysis and almost certainly on target—though Anderson's assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn't help that most of the charts of "Long Tail" curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

TED curator.
--This text refers to the audioCD edition.

Product details

  • ASIN ‏ : ‎ B004ASOVWQ
  • Publisher ‏ : ‎ Cornerstone Digital (November 30, 2010)
  • Publication date ‏ : ‎ November 30, 2010
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1229 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 268 pages
  • Page numbers source ISBN ‏ : ‎ 1401302378
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.4 out of 5 stars 622 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
622 global ratings
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Reviewed in the United States on January 16, 2013
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Reviewed in the United States on August 13, 2011
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Davey Boy
5.0 out of 5 stars Recommended for Uni
Reviewed in the United Kingdom on August 29, 2017
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Big Ben
5.0 out of 5 stars Excellent, excellent book that describes (amongst much else) how and why Amazon is such a success
Reviewed in the United Kingdom on October 31, 2013
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Stefan
5.0 out of 5 stars Ultimate choice and the key to free marketing
Reviewed in the United Kingdom on January 18, 2010
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Baraniecki Mark Stuart
5.0 out of 5 stars A guidebook to the new millenium internet.
Reviewed in the United Kingdom on April 9, 2012
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Mikolaj Pietrzyk
2.0 out of 5 stars Though nicely captured, it's an obvious trend.
Reviewed in the United Kingdom on June 11, 2011
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