<Embed>
Buy new:
$4.94
List Price: $24.95
Save: $20.01 (80%)
Only 1 left in stock - order soon.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from charlestonsoon
Sold by charlestonsoon
Ships from
charlestonsoon

Sold by

Return policy: Returnable until Jan 31, 2021
For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021. You may be charged a restocking fee up to 50% of item's price for used or damaged returns and up to 100% for materially different item.

Other Sellers on Amazon
Add to Cart
$12.18
+ Free Shipping
Sold by: Book_story
Add to Cart
$9.50
+ $3.99 shipping
Sold by: Alter Ego Media
Add to Cart
$10.00
+ $3.99 shipping
Sold by: Exquisite-Books
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.


The Long Tail: Why the Future of Business is Selling Less of More Hardcover – July 11, 2006

4.3 out of 5 stars 519 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Hardcover
$4.94
$4.94 $0.26
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.

Ask Alexa to read your book with Audible integration or text-to-speech.

Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

Inspire a love of reading with Prime Book Box for Kids
Discover delightful children's books with Prime Book Box, a subscription that delivers new books every 1, 2, or 3 months — new customers receive 15% off your first box. Learn more.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • The Long Tail: Why the Future of Business is Selling Less of More
  • +
  • The Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times
  • +
  • Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
Total price: $31.53
Buy the selected items together

Special offers and product promotions

Editorial Reviews

From Publishers Weekly

Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It's a provocative analysis and almost certainly on target—though Anderson's assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn't help that most of the charts of "Long Tail" curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine

In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but his KitchenAid and Lego examples fell flat. A few pointed out that online markets constitute just 10 percent of U.S. retail, and brick-and-mortar stores will never disappear. Anderson's thesis came under a separate attack by Lee Gomes in his Wall Street Journal column. Anderson had defined the "98 Percent Rule" in his book to mean that no matter how much inventory is made available online, 98 percent of the items will sell at least once. Yet Gomes cited statistics that could indicate that, as the Web and Web services become more mainstream, the 98 Percent Rule may no longer apply: "Ecast [a music-streaming company] told me that now, with a much bigger inventory than when Mr. Anderson spoke to them two years ago, the quarterly no-play rate has risen from 2% to 12%. March data for the 1.1 million songs of Rhapsody, another streamer, shows a 22% no-play rate; another 19% got just one or two plays." If Anderson overreaches in his thesis, he has nonetheless written "one of those business books that, ironically, deserves more than a niche readership" (Houston Chronicle).

Copyright © 2004 Phillips & Nelson Media, Inc.


Product details

  • Lexile Measure : 1230L
  • Grade Level : 8 and up
  • Item Weight : 11.2 ounces
  • Hardcover : 256 pages
  • ISBN-10 : 1401302378
  • ISBN-13 : 978-1401302375
  • Product Dimensions : 6.13 x 9.25 inches
  • Publisher : Hyperion; 1st Printing Edition (July 11, 2006)
  • Reading level : 18 and up
  • Language: : English
  • Customer Reviews:
    4.3 out of 5 stars 519 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
519 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on April 8, 2015
Verified Purchase
6 people found this helpful
Comment Report abuse
Reviewed in the United States on January 16, 2013
Verified Purchase
3 people found this helpful
Comment Report abuse
Reviewed in the United States on August 13, 2011
Verified Purchase
3 people found this helpful
Comment Report abuse

Top reviews from other countries

Davey Boy
5.0 out of 5 stars Recommended for Uni
Reviewed in the United Kingdom on August 29, 2017
Verified Purchase
4 people found this helpful
Report abuse
Big Ben
5.0 out of 5 stars Excellent, excellent book that describes (amongst much else) how and why Amazon is such a success
Reviewed in the United Kingdom on October 31, 2013
Verified Purchase
One person found this helpful
Report abuse
Stefan
5.0 out of 5 stars Ultimate choice and the key to free marketing
Reviewed in the United Kingdom on January 18, 2010
Verified Purchase
One person found this helpful
Report abuse
Mikolaj Pietrzyk
2.0 out of 5 stars Though nicely captured, it's an obvious trend.
Reviewed in the United Kingdom on June 11, 2011
Verified Purchase
5 people found this helpful
Report abuse
Baraniecki Mark Stuart
5.0 out of 5 stars A guidebook to the new millenium internet.
Reviewed in the United Kingdom on April 9, 2012
Verified Purchase
Pages with related products. See and discover other items: social selling