Learn on a Loog. Play any guitar.
Loog guitars use the first three strings of a guitar: same strings, same tuning. This is why finger placement and everything you learn on a Loog can be applied on a 6-string guitar too. And with the free Loog Guitar app, learning guitar is as fun as playing a game.
Award-Winning Design Approved By Educators
“If you’re thinking of getting your kids interested in music, the Loog guitar is perfect.” — WIRED
Describe your product in 3 words.
Easy. Stimulating. Empowering.
How did you come up with the idea for this product?
I remember seeing how difficult and overwhelming it was for my 6-year-old niece to play with a standard kid's guitar. That made me realize that there was an opportunity to re-think the instrument. At that time I was also finishing my Master's at New York University, so I decided that this was going to be my thesis: re-design the kids' guitar to make it fun, easy and stimulating for children to play music.
What makes your product special?
Most guitars for kids are simply cheap, scaled-down replicas of a standard guitar. And because they have six strings anyway, the neck is still too wide for a child to play comfortably - let alone easily. Plus, cheap guitars tend to be cheaply made. It makes sense to avoid spending a fortune on a beginner's instrument, but by going with really bad quality build and materials, chances are your kid won’t feel engaged enough to play. With a Loog Mini guitar and its accompanying app, kids can play songs on day one, feeling rewarded and encouraged to keep on playing and learning.
What has been the best part of your startup experience?
It's an exhilarating journey that has rewarded us on many levels. Getting emails and videos of families playing together with our guitars; music teachers telling us how much progress their students achieved since using Loog guitars; learning that a 16-year-old from the Netherlands wrote and recorded a beautiful album with her Loog; getting to collaborate with Jack White’s Third Man Records on a special edition Loog Guitar... All those things were very special to us. And seeing a video of Ronnie Wood playing a Loog Mini to his kids was pretty rad too.