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Look Inside: Cutaway Illustrations and Visual Storytelling Hardcover – November 21, 2016
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"The [book] is an exquisite assortment of cross sectional, transparent, and exploded-view cutaways that crisscrosses both history and subject matter."
About the Author
Juan Velasco served as Art Director at National Geographic for many years and has won multiple awards from the Society of News Design and Malofiej. He is the founder and creative director of 5W Infographics, a company based in Madrid, New York, and Washington, D.C. A detailed portrait of the information designer can be found in Gestalten’s A Life in Illustration.
Samuel Velasco is an original founder of the daily newspaper El Mundo, the second largest daily newspaper in Spain. After solidifying the role of El Mundo within the European infographics rise, he relocated to the US and became a graphic designer at Fortune magazine. He is now the creative director at 5W Infographics.
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Top Customer Reviews
Perhaps the oddest are from Jason Freeny who creates sculptures of popular children's characters, Mickey Mouse, a gingerbread man, that partially reveal their anatomy. The architectural firm Foster+Partners produce eye catching cutaways of their buildings, a development in Kuala Lumpur intriguingly has photos of real people walking about the complex.
The book has a brief eight page historical overview of cutaways with examples of work, for example GH Davis, who for forty years provided art for the Illustrated London News, Frank Soltesz is mentioned but no examples of his magnificent cutaway buildings he did for the Armstrong Cork Company advertising campaign in the 1940s. Five masters of the genre are highlighted with mini portfolios over several pages. Two of these are worth mentioning: Bryan Christie uses see though photos of the human body to illustrate how muscles and bones work, Fernando Baptista paints meticulous cutaways of historical buildings or exploring caves in the natural world, much of his work has appeared in the National Geographic.
The book's large size brings out the best in many of the illustrations because most of them are full of detail, there are also three fold-outs at thirty-seven inches wide. The book will obviously interest graphic designers and illustrators who produce information art.