From the Publisher
Since the acclaimed Looking Closer series began, the design industry has faced some of its biggest controversies and challenges. Hot-button topics such as branding and the role of designers as possible agents of corporate greed have brought about calls for greater responsibility in the profession. Meanwhile, our culture has become increasingly visual and the profile of graphic design has skyrocketed. This increased awareness has helped shape the critical vocabulary of the profession and provoked incisive essays in professional and general interest magazines in recent years. Now some of the most significant critical commentary published from 1997 to 2000 is available in a single volume, Looking Closer 4, edited by Michael Bierut, William Drenttel, and Steven Heller.
From the Author
The design issues addressed today have changed as much as the industry itself. "After a period of charged professional and academic acticity from the early to mid-nineties, now comes the inevitable cooling off period," Heller observes. "Now that postmodernism, deconstruction, and grunge are history, the next new thing has yet to emerge, and graphic design's evolution has resulted in a new sobriety."