- Series: Looking Good in Print
- Paperback: 352 pages
- Publisher: Paraglyph Press; 6 edition (January 13, 2006)
- Language: English
- ISBN-10: 193309706X
- ISBN-13: 978-1933097060
- Product Dimensions: 8 x 0.7 x 10 inches
- Shipping Weight: 1.4 pounds
- Average Customer Review: 5.0 out of 5 stars See all reviews (7 customer reviews)
- Amazon Best Sellers Rank: #1,008,577 in Books (See Top 100 in Books)
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Looking Good in Print 6th Edition
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From the Publisher
Looking Good in Print is celebrating 15 years in print with the sixth edition. This book has grown over the years to become the "Bible" for desktop publishers, and it is widely used as the leading text for courses on desktop publishing. The New York Times says, "If you can afford only one book on desktop publishing, this is the one." MacWEEK says, "A graphic design primer for anyone who wants to design better-looking...desktop-published printed material." The Sixth Edition has been updated and expanded to reflect the growing needs of desktop publishers who need to be proficient at creating documents for both print and electronic publication and distribution.
From the Author
With over 300,000 copies sold, Looking Good in Print is the definitive book on desktop publishing and design written by the master design expert, Roger C. Parker Includes new information and the latest techniques on creating and distributing large documents Features all new coverage on fonts, printing techniques, common design pitfalls, using digital photography, and designing dynamic documents The definitive design guide used in most major desktop publishing classes and seminars around the country Includes over 200 visual examples that illustrate key concepts
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Top Customer Reviews
Part 1 - Elements Of Design: Getting Started; Tools of Organization; The Architecture of Type; Building Blocks of Graphic Design; The Art of Illustration; Working with Photographs
Part 2 - Putting Your Knowledge To Work: Publications; Advertisements; Sales Material; Business Communication; Response Devices - Forms, Surveys, and Coupons; Designing Large Documents and Publications; Common Pitfalls; Redesign; Designing Documents for Web Distribution
Appendix; Prepress Tips and Techniques
Any book that makes it past the 2nd edition is one I usually figure has stood the test of time, and must have something to offer. This book definitely fulfills that. It starts off with the basics of fonts, lines, alignment, and all those things that you probably just take for granted. There's a real science behind it, and Parker does a good job of clearly explaining it. But rather than just dealing in generalities and theory, he applies the knowledge to real areas of writing. Part 2 is valuable both for the explanation of how things should be done, as well as visual examples of how things go wrong. Unless you can see "what's not right", it's often hard to know why something would be considered a good practice. There's an abundance of example layouts and samples to illustrate his points, and you'd be hard pressed to find this much quality information in a single source anywhere else.
This will be a book I'll keep close at hand when I do my writing assignments. I'm normally more focused on content rather than form, but knowing what an editor might do to your work (both good *and* bad) can help you make sure that you come out looking polished, and that your content doesn't get lost in the layout.
Discussion in this book revolves around layouts, design, working with images, text, and how to output content itself in the wisest and slickest way possible.
For anyone that works with the design of laying out information in Print form (live or online), this book is an absolute best buy!!
***** HIGHLY RECOMMENDED