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Loops: Building Products with Clarity & Confidence Paperback – August 19, 2019

4.9 out of 5 stars 15 ratings

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Editorial Reviews


"J has helped us deliver amazing value to our customers time and time again. His ability to take nebulous concepts and drill down until they become quality products is second to none."
--Adam Ferrando, Manager of Sales Technology, Delta Air Lines

"The Loops approach is a common-sense way to save time, money, and heartbreak when bringing an idea to market."
--Hans Utz, Co-Founder of The Combine, former Deputy Chief Operations Officer for City of Atlanta

"Loops is a necessity for anyone who has to create and deliver a competitive, distinct experience. It is the playbook for using a toolset that is tried and trusted by all of today's wildly successful brands."
--Greg Storey, Design Leader, InVision, USAA, and IBM

"This book clears up so much about the process of building products and makes it easy for designers, developers, and business people to understand and apply."
--Jina Anne, Design Systems Leader, formerly Salesforce, Amazon, Github, Apple

"Loops shows you how to ask the right question, dig into the core of the challenge, and drive towards results-based solutions."
--Robin Bienfait, CEO of Emnovate, former Global Chief Enterprise Innovation Officer at Samsung, CIO at BlackBerry.

"The concepts in this book can be applied to any type of product or business idea. It's a clear and concise way to make sense of the chaos in your head and build something people will actually buy."
--Ben Baxter, Strategic Product Director, Google

"The value they bring to a project is immeasurable. A very professional group, that is always focused on asking the right question, digging into the core of the problem, and coming up with excellent strategic solutions."
--Matt Malament, Director, Global Category Strategy at InterContinental Hotel Group

About the Author

J Cornelius has been building digital products since 1996 and has helped countless startups and corporate product teams create products and services you probably use today. He is the founder and president of Nine Labs, a digital product strategy, design, and experience consultancy operating in Atlanta and New York City. He speaks at conferences and leads workshops around the world, and serves on the advisory board of multiple venture capital groups, accelerator programs, and private companies. A serial entrepreneur with multiple exits, J started his first business in high school and never looked back. He lives in Atlanta with his wife, three kids, and two dogs.

Product details

  • Publisher ‏ : ‎ Lioncrest Publishing (August 19, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 250 pages
  • ISBN-10 ‏ : ‎ 1544503628
  • ISBN-13 ‏ : ‎ 978-1544503622
  • Item Weight ‏ : ‎ 11.4 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.63 x 8.5 inches
  • Customer Reviews:
    4.9 out of 5 stars 15 ratings

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